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Ann Marie Fiore

, PhD, is a Professor, Director of Graduate Education, and Associate Chair in the Department of Apparel, Events, and Hospitality Management at Iowa State University. Her research and teaching focuses on the effects of experiential aspects of retail environments on consumer behavior. Her research has appeared in an array of journals and she is a Fellow of the International Textile and Apparel Association (ITAA) and a Chutian Visiting Scholar for Wuhan University in China.
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Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition

Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition

Ann Marie Fiore
$96.50
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. View