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Beverly Kemp-Gatterson

, MBA, MS, is an instructor at the Art Institute of Houston in the Fashion Design and Fashion Retail Management programs and has taught previously at the University of Houston in the Consumer Science Merchandising department. She holds an MBA from University of Houston at Victoria and an MS in Apparel and Textile Science from Virginia Polytechnic Institute and State University.
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Apparel: Concepts and Practical Applications

Apparel: Concepts and Practical Applications

Beverly Kemp-Gatterson and Barbara L. Stewart
$80.50
Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved— or seeking to become involved—in the field of retail merchandising and management. View