, PhD, is a Professor and Associate Dean for the School of Design and Human Environment in the College of Business at Oregon State University. At OSU since 1985, she also has held the positions of Associate Vice Provost for Academic Affairs and Interim Vice Provost for Academic Affairs. She teaches and conducts research on topics related to the international textile and apparel industries, merchandising management, consumer behavior, and fashion theory and is author/co-author of seven books and over 60 research articles. Burns is a Fellow, Distinguished Scholar, and Past-President of the International Textile and Apparel Association (ITAA), as well as a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Educators for Socially Responsible Apparel Business (ESRAB). She is the recipient of the Educator of the Year Award from Apparel magazine in addition to several OSU leadership and teaching awards. Burns holds a BA from Washington State University and a PhD in Consumer Sciences and Retailing from Purdue University. Prior to Oregon State University, she held faculty positions at Utah State University and San Diego State University.
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth
edition of this authoritative text offers updated information on the design, manufacturing,
marketing, and distribution of fashion products within a global context. Research-based content
provides insight on the organization and operation of textiles, apparel, accessories, and
home fashion companies, as well as the effect of technological, organizational, and global
changes on every area of the business. View
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic, and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion, and what methods are used by fashion forecasters to determine consumer behavior. View