Myrna B. Garner

This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process. View

Going Global: The Textile and Apparel Industry, 2nd Edition examines the global sourcing of textiles and apparel in the context of corporate responsibility for the sustainability of supply chains. Tackling complex political, economic and labor issues, the text explores how, what, when, where and under what circumstances merchandise is developed, produced, acquired and consumed on a global basis. View

This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developing silhouettes and specifications, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it and at a price they are willing to pay. Based on consultations with some of the most successful and innovative firms in the fashion business, the 2nd Edition covers the evolving partnerships among textile suppliers, product developers, manufacturers, and retailers as they work to develop apparel products in today's customer-driven environment. View