, ITAA, is an Assistant Professor of Fashion Merchandising at Virginia Commonwealth University. Prior to that, she spent over 30 years in the New York fashion industry with positions in both retail and wholesale in the areas of management, product development, marketing, merchandising, and sales for several companies, including J.C. Penney, Montgomery Ward, Character, Inc., Body Drama, and Movie Star, Inc. (where she served as President of the largest division). Regni has delivered several papers, including at international conferences in Australia, London, Barcelona, and Hawaii. She is a member of the International Textile and Apparel Association (ITAA).
Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. The text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation. View