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Cynthia W. Steele

, MEd, is Creative Director for C & F Enterprises/ Gallerie II, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores.
Products

PRODUCTS

Perry's Department Store: A Buying Simulation for Juniors, Men's Wear, Children's Wear, & Home Fashion / Giftware, 3rd Edition

Perry's Department Store: A Buying Simulation for Juniors, Men's Wear, Children's Wear, & Home Fashion / Giftware, 3rd Edition

Cynthia W. Steele and Karen M. Videtic
$88.50
The 3rd edition of this classic text continues to use the fictitious Perry's Department Store to bridge the gap between the principles of retail buying and mathematical formulas and concepts. The authors use their experience to provide students with the tools to understand a buyer's responsibilities by walking them through the various steps a new buyer would take to complete a six-month dollar plan and a merchandise assortment plan. This new edition emphasizes the professional perspective with the inclusion of two new chapters that go beyond theory to explain the importance of preparation before the buyer enters the market. View
Perry's Department Store: An Importing Simulation

Perry's Department Store: An Importing Simulation

Donna W. Reamy and Cynthia W. Steele
$77.50
Perry's Department Store: An Importing Simulation emphasizes the importance of conducting business in today's global arena. Learn about the dynamics of the international marketplace by assuming the role of a retail buyer importing jeans into the United States. The import process is divided into eight steps: profiling suitable countries for export, developing sourcing strategies, recognizing differences in working across cultures, understanding the policies and laws governing importing, classifying imported product, financing the import purchase, determining shipping procedures for imports, and completing the entry process. A CD-ROM is included and provides resources and worksheets the simulation. View