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Tina Sterling

is the founder and managing partner of CēChange, LLC, a strategy and marketing consulting firm specializing in innovation, strategy, and business design. Her clients range from early stage to the Fortune 100. She has consulted to the Ewing Marion Kauffman Foundation, the largest Foundation in the country with entrepreneurship as its focus, is a frequent national speaker, and has served on panels with the nation's thought leaders in entrepreneurship education. She has been a judge for national business plan and venture capital competitions, and served on various boards and advisory teams. Sterling has served as adjunct faculty for Stephens College, teaching graduate and undergraduate entrepreneurship courses.
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Fashion Entrepreneurship: Retail Business Planning 2nd Edition

Fashion Entrepreneurship: Retail Business Planning, 2nd Edition

Michele M. Granger and Tina Sterling
$85.00
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. View