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The Business of Fashion: Designing, Manufacturing, and Marketing, 3rd Edition
by Leslie Davis Burns, Nancy O. Bryant

List Price: $90.00
©2007, 624 pp., Hardcover, 7.375x9.25 (978-1-56367-570-6)

Book category: Introduction to Fashion
Meet the authors: Leslie Davis Burns • Nancy O. Bryant

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The third edition of this authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry—how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The third edition of this book continues to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components.

Instructor's Guide (PDF)

• CONTENTS

  • Organization of the U.S. Textile and Apparel Industries
  • From Spinning Machine to Supply Chain Management;
  • Business & Legal Framework of Textile & Apparel Companies;
  • Structure of the U.S. Textile Industry;
  • Ready-to-Wear: Co. Organization
  • Creating and Marketing an Apparel Line
  • Creating a Line: Research
  • Creating a Line: Design
  • Design Development & Style Selection
  • Marketing an Apparel Line
  • Apparel Production and Distribution
  • Preproduction Processes
  • Sourcing Decisions & Production Centers
  • Production Processes & Quality Assurance
  • Distribution and Retailing
  • Organization & Operation of the Accessories and Home Fashions Industries
  • Accessories
  • Home Fashions

  
  
• NEW TO THIS EDITION

• Heavily illustrated with new photos and line drawings
• Updated discussion of the role of finance and information technology
• Discussion of trade dress under trademark law
• New information on design teams, sales volume and sell through, computer-aided design, production information management, and trends in sourcing
• Expanded discussion of globalization in the fashion business
• Integrated discussion of accessories and home fashions throughout the text
• Entrepreneurship info for the various segments of the textile and apparel business
• Updated tables, figures, charts, photo examples, technology info, and resource list
• Instructor's Guide includes learning objectives, outlines, activities, discussion & exam questions, & outside & Internet resources as well as guidelines for term projects & papers
• PowerPoint%AE; Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms