Karl Aspelund is a seasoned explorer and guide through the seven stages of The Design Process. Beginning at Inspiration, readers travel through Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, and Communication on the way to Production. The tour is enhanced by the accompanying Perspectives of designers who travel parallel paths in the design of fashion, interiors, industrial and consumer products, and public art projects. End-of-chapter exercises help students move their own design projects from the World of Imagination to the World of Objects. Appendices recommend readings for further exploration and serve as refreshers on design elements and principles; notable designers, architects, and artists; trend analysis; and major events and influences on design from the mid-1800s to the first decade of the twenty-first century.

• Expanded discussion of sustainability is integrated into the text so that readers will routinely incorporate consideration of this issue into all stages of their design projects

• New, enlarged, full-color illustration program engages visual learners with memorable images of the concepts discussed in the text New and updated perspective features tell how designers address current needs and constraints

• Introduction
• Stage 1: Inspiration
• Stage 2: Identification
• Stage 3: Conceptualization
• Stage 4: Exploration/Refinement
• Stage 5: Definition/Modeling
• Stage 6: Communication
• Stage 7: Production
• Elements and Principles of Design
• Recommended Reading and Resources
• Notable Designers and Architects
• Reading the Zeitgeist: Trendspotting in a Decentralized World
• Zeitgeist and Design: Timeline

• Instructor's Guide includes suggestions for ways to examine topics and apply practices discussed in each chapter as well as ways to evaluate students' design projects and responses to the exercises in the text

• PowerPoint Presentation highlights the text coverage, providing a framework for lectures and discussion in a studio or classroom; compatible with PC and Mac platforms

Sample Chapter

Karl Aspelundhas been a designer, artist, and teacher for over twenty years in apparel, theater, film and digital media. He currently teaches design and related courses at the University of Rhode Island while working toward a PhD in Anthropology focused on researching dress and national identity.