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Distributed outside North America
by Berg Publishers.

Fashion Books

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Fairchild Books has been the premier publisher of educational books on fashion and textiles since the 1940s. Our original publishing program focused on illustration, construction, patternmaking, draping, grading, fashion merchandising, and fashion marketing. Our titles help educate students and professionals in the broad range of fashion fields from design, production, and manufacturing to retailing, marketing, and visual merchandising. Our award-winning list also covers the following subjects: costume history; social, psychological, cultural, and aesthetic aspects of dress; color and color theory; and retailing, including promotion and visual merchandising. Today, our publishing plan takes a variety of forms, ranging from traditional books and textbooks to CD-ROMs and cutting-edge multi-media products.

Concepts of Pattern Grading: Techniques for Manual and Computer Grading, 2nd Edition
Carolyn L. Moore, Kathy K. Mullet, Margaret B. Prevatt Young

NOW AVAILABLE!

This well-illustrated, step-by-step introduction to grading combines the theory of pattern grading with its practical applications. This text presents the x, y orientation to familiarize readers with the concepts of computer grading. It takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense. Concepts are also applicable to grading men's and children's patterns. The second edition has been re-organized to be more user-friendly, with completed grading charts and practice exercises spread throughout the chapters.



Entrepreneurship in Action: A Retail Store Simulation
Rosalie J. Regni, Jimmie G. Anderson

Many fashion students aspire to open a retail store of their own, but the idea of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addressing questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.



Dress and Society
Jane E. Workman, Beth W. Freeburg

Careers in the fashion industry are challenging because of the continual change that is an essential feature of fashion. The growth in fashion-related occupations is rooted in a growing population that demands an increasing quantity and variety of clothing appropriate for different social situations. Understanding the societal expectations associated with dress is critical to a successful career in fashion. Also critical to a successful career in fashion are research techniques to capture the history of current and future trends in fashion. Dress and Society fulfills these requirements for students pursuing careers in the fashion industry. The authors present a sociological perspective on the way people dress and research perspective to help student develop an appreciation of the value of research skills in their academic and professional careers. What more exciting topic to study and research than dress and society!



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