Experiential Retailing
By Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney
978-1-56367-399-3
List Price: $85.00
An innovative and interdisciplinary approach to what drives consumers' desires today, this text provides concepts and strategies on the "total consumer experience."
This new edition addresses up-to-date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends.
Keeping up with changes in retailing is daunting for both students and instructors, as companies start up, merge, or go out of business.
This new edition provides the information and tools necessary to thrive in this competitive industries.
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples, visuals, profiles of global retailers at the end of each unit.