WWD: 100 Years, 100 Designers tells the story of fashion over the last century through the lens of Women's Wear Daily, and celebrates 100 designers who have had a powerful impact on what we wear and how we live. Rich with the work of acclaimed photographers and artists, WWD: 100 Years, 100 Designers not only visually chronicles 100 designers who influenced fashion during the first 100 years of Women's Wear Daily, but also is a testament to the perspective and revolution of one of the most respected publications in the industry.
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Fashion today is fastpaced,technologically savvy, and global—and this fourth edition of
The Dynamics of Fashion has been updated to be on the cutting edge. Featuring the
latest facts and figures, and the most current theories in fashion development,
production, and merchandising, this book provides a broad foundation for students
hoping to become a part of the industry. Apparel, accessories, cosmetics, home
fashions, green design, and more are explored in detail. Hundreds of examples make
the business aspect fun. Fresh, forward, challenging, and comprehensive, Elaine
Stone’s classic text is for those in fashion who want to be both in the now and in the
know.
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The 3rd edition of Color Studies introduces students from all concentrations of visual arts to color theory, the physiology and psychology of color perception, and the physics of color. This text discusses in detail the four dimensions of color - hue, value, intensity and temperature - with tips for putting knowledge into practice in a variety of disciplines, from painting and other fine arts to interior design, architecture, fashion design, textile design, and graphic design. Feisner and Reed provide an up-to-date discussion of sustainable color applications and green materials as the underlying component of
colorants, dyes, and inks in textiles, printmaking and paints. A new chapter on color and digital technology discusses illuminating with color (LED), color tools and management (Pantone), as well as color consulting and marketing. Taking a multidisciplinary approach, this lavishly illustrated edition balances traditional and modern perspectives and examples in all areas of fine art and design.
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Apparel Merchandising: The Line Starts Here is a comprehensive review of apparel merchandising. It describes today’s challenges for both apparel manufacturers and retailers in meeting the consumer’s demands for the right products at the right prices and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.
The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer’s private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.
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Historic Preservation for Designers offers a comprehensive overview of historic preservation with a focus on historic interiors, historic building materials, and the adaptive reuse of interiors. This text includes a brief history of preservation in the United States, criteria to determine whether a building is historic, a discussion of preservation law, and how to document historic buildings with a focus on design and understanding functional and aesthetic requirements.
The text explores issues including building restoration and rehabilitation standards, adaptive reuse principles,and codes and accessibility requirements. Designers will discover timely information on inspecting historic buildings to determine their age and condition as well as the growing relationship between historic preservation, green design, and the environment.
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As society rapidly changes, so too does our relationship with design and the spaces of the designed world. Meanings of Designed Spaces is a collection of articles by -- and interviews with -- renowned design academics and professionals exploring how people make meaning using design today, and how "designed space" both shapes and is shaped by technology, business, ethics, culture, sustainability and society. Questions posed include: How does designing our world provide meaning in our lives? How is this meaning constructed? What is design research within this framework? How do interiors influence our social, cultural and psychological ways of being? How is the designer's role evolving in relationship to other stakeholders? What are possible ways we can understand and respond to the social, political, ethical and cultural issues we face? The book's subject matter moves from the theoretical to the practical and includes, at times, contradictory viewpoints, providing a springboard for conversation and debate.
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Human Factors in the Built Environment is a comprehensive and up-to-date resource that integrates the relationship of the human body and space planning to the design process for designers involved with the physical planning and detailing of interiors. Key topics include proxemics, anthropometrics, ergonomics, sensory components, diversity, global concerns, health and safety, environmental considerations, special populations and universal (inclusive) design. The text broadly covers space planning applications and the relationship of human factors to the design process for commercial and residential spaces from programming to post-occupancy evaluation. Nussbaumer addresses barrier-free design for new construction and retrofitting issues, and various contract design types such as offices, hospitality, and healthcare design. A global approach throughout includes U.S. imperial and metric systems of measurement.
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Classic Tailoring Techniques is a detailed guide to the construction of men's wear; specifically, jackets, pants, and vests. A proven standard in its field, it examines patternmaking, from the taking of body measurements though muslin fittings and adjustment of the pattern. The authors cover construction of each item in depth, from the layout and cutting of the pattern though the final pressing of the finished garment. They also include illustrated instructions for basic alterations to sleeve length, side seams, darts,, shoulders, lapels, and other garment elements. Also provided is information on tailoring supplies, and on the hand stitches used in men's tailoring.
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Stretching beyond the successes and challenges of universal design since the inception of the Americans with Disabilities Act in 1990 and its amendment in 2008, Inclusive Design: A Universal Need details how an inclusive approach to design creates an accessible and aesthetically pleasing environment for a total population — not just the aging or differently abled. Fully covering CIDA accreditation standards that include both the application of ADA and universal design, the text further specifies the benefits of an inclusive approach to residential and commercial environments, product design and technology.
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Fashion Sketchbook, 6th Edition demystifies the fashion drawing process with simple, step-by-step directions. Now in full color and completely revised, with updated instructions and images throughout, this introductory text explains how to draw women, men and children, pose the figure, develop the fashion head and face, sketch accessories, add garment details, and prepare flats and specs. Abling's detailed, easy-to-follow lessons are accompanied by Women's Wear Daily photographs from the showroom and the runway that accelerate comprehension and lead to the diversification of drawing skills.
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Foundations of Interior Design, 2nd Edition is a comprehensive introduction to the creative, technical, and business knowledge required by the interior design profession. The book encompasses color theory, design history, architectural elements, finishing touches, trend forecasting and the basics of running a business, and includes an integrated CD-ROM designed to help students apply what they learn in a hands-on fashion. This thoroughly updated 2nd edition, which addresses contemporary concerns such as sustainability, universal design and adaptive reuse, is richly illustrated with images that reflect current trends in products and interiors. The book is rooted in a practical approach to creating safe, comfortable and aesthetically pleasing spaces for residential and contract clients.
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Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and most important their effects on the future of branding.
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The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, 2nd Edition offers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics and globalization.
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This is a core text examining the multi-faceted world of professional design. Readers gain an understanding of the nature of design through its history from the mid nineteenth century to today's multicultural global marketplace, and learn to recognize the elements and principles of design in colorfully illustrated chapters. The design process is explored in practical terms of conceptualizing, researching, assembling, and presenting and then examined in the context of 2D, 3D and virtual environments, emphasizing user experience and the constraints and needs of client-defined creativity. Chapters open with key terms and objectives, close with multiple offerings for review and practice, while sidebars and end-boxes place focus on topics such as ergonomics, sustainability, and individual designers from a variety of disciplines.
Covering all topics common to design foundation and recognizing that all designers benefit from shared vocabulary, this book provides students with the tools to create
designs that are both visually compelling and conceptually inventive.
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It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer graphics presentation skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator and Adobe Photoshop. The book takes an integrated approach, allowing students to master the 3-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, at-a-glance tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering.
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Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.
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Kitchen and Bath Design provides students with a core knowledge of this interior design sub-specialty and equips them with skills they can use to create residential kitchens and baths that are both functional and beautiful. The text begins with an overview of the kitchen and bath industries, covering the designer's role at each step of the design process. It then goes on to explain functional and ergonomic considerations in the arrangement of appliances, fixtures, and storage, and provides detailed instruction on communicating designs to clients and tradespeople using floor plans, models and other renderings. Issues related to codes, regulations, and costs are reviewed, as are the NKBA planning guidelines for space planning and drawing plans for kitchens and bathrooms.
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With over 700 illustrations visually aligned with concise definitions of alphabetized entries, Dictionary of Interior Design, 3rd Edition, consolidates historic and modern terminology that all interior designers should know for both the residential and commercial sides of industry. New and revised definitions focus on key areas including technology, business practices, green design, universal design, and the global marketplace as well as historic furniture, stylistic features and periods. Appendices include an expanded appendix of designers and architects listing more women and international figures from the twentieth and twenty-first centuries, an updated appendix of professional organizations and associations, tables, and a new appendix of graphic standards. Fully updated by a practicing interior designer and architect with extensive industry knowledge, this expansive dictionary is an essential reference for students and design professionals.
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Created to prepare interior design students for an internship, The Interior Design Intern offers guidelines for developing an organized plan for preparing, completing and evaluating their experience in order to plan for their future careers. Students will use this text to guide them through achievement of professional and personal goals, the organization of a job search, preparations for interviews, the internship itself and a post-internship evaluation.
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth
edition of this authoritative text offers updated information on the design, manufacturing,
marketing, and distribution of fashion products within a global context. Research-based content
provides insight on the organization and operation of textiles, apparel, accessories, and
home fashion companies, as well as the effect of technological, organizational, and global
changes on every area of the business.
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How does a room affect an occupant's behavior and well-being? How does a building influence its residents' health? Environmental Psychology for Design, 2nd Edition explores these questions with an in-depth look at psychosocial responses to the built environment. Awarded the 2006 ASID Joel Polsky Prize, the first edition served as an introduction to the discipline of environmental psychology and inspired readers to embrace its key concepts and incorporate them into their practice. This second edition continues to analyze the interaction between environments and human behavior and well-being, while exploring how individual differences related to age, gender, and cultural background impact that interaction. The book provides many proactive initiatives designed to minimize stress and maximize user satisfaction, helping readers to create more comfortable spaces that will both satisfy the needs of the intended occupants and expand the scope of design.
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The basic principles of the flat-pattern method are the foundation of producing effective apparel designs. Principles of Flat-Pattern Design, 4th Edition, maintains its simple and straightforward presentation of flat-patternmaking principles which is proven to be less intimidating for beginning students. Numbered and fully illustrated steps guide students through a logical series of pattern manipulation procedures, each beginning with a flat sketch of the design to be developed and ending with a representation of the completed pattern. A significant expansion of the introductory chapters in this 4th Edition aligns the patternmaking process with current industry practices, including technological advancements, design analysis, and production basics such as grading, marker making, and specifications.
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Dictionary of Fashion, 4th Edition builds on the success of previous editions with over 15,000 entries, including apparel, accessories, and their components, historical and textiles terms that relate to contemporary fashion and the language of the fashion industry. Tortora and Keiser organize terms over fifty broad categories that are fully cross-referenced to the alphabetical listing to promote understanding of related terminology. Lavishly illustrated with over 900 illustrations capturing the styles and details of fashion, this reference work is a must have for students, designers, fashion merchandisers, historians, and fashion enthusiasts.
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The interior designers of tomorrow require a professional practice text that is contemporary and innovative enough to prepare them for the rapidly-evolving landscape of the 21st century workplace. Professional Practice for Interior Designers in a Global Marketplace arms students of the millennial generation with the know-how they'll need to launch and evolve their careers. It emphasizes the essential skills and knowledge required to work in a firm as an entry-level designer, while providing an overview of what is involved in starting, owning, and operating an interior design business. Although rooted in fundamentals, the book incorporates up-to-the-minute developments including globalization, changing demographics, the rise of networking technologies, sustainable design, social responsibility, and global economics.
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Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.
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In a highly competitive global market, fashion designers and executives need state, federal,
and international laws to protect their intellectual property— their brands and the products by which their customers recognize them. And because the design and marketing of fashion goods requires the collaboration of many professionals with different areas of expertise, written agreements are essential for the successful management of any fashion business. Fashion Law provides a guide to such vital issues as the application of copyright, patent, trademark, and trade dress protection; agreements for licensing, selling, and marketing fashion goods, domestically and abroad; and laws affecting treatment of employees, leasing of retail property, and international trade. Fashion law is an emerging legal specialty, and this text provides a foundation for fashion professionals and their legal advisors to work together effectively.
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A design solution is only as good as the quality of its research. Evidence-Based Design is an approach in which qualitative and quantitative research inform decisions. Evidence-Based Design for Interior Designers examines how designers conduct research into commercial and residential spaces using this approach to achieve optimal design solutions.
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Interior design students will find inspiration in Design and Security in the Built Environment as they learn about meeting security needs in offices, hospitals, schools, and other public and private facilities. Recognizing that design professionals must also take into account sustainability, accessibility, innovation, sense of place, and a host of other issues, the authors offer a seamless connection between security and these factors. To assist students in developing the mind-set they'll need to consider security from the start of a project, the text focuses on the relationship of the psychological and physical aspects of security to interior design.
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Knock-off designer handbags, shoplifting, sweatshop labor, provocative advertising, these are just a few examples of complex ethical issues in the fashion industry today. Ethics are about making good decisions, and in the fashion industry—where it is essential to work cooperatively with many different people—understanding ethics is key to being an honest, informed, and effective employee. Ethics in the Fashion Industry provides readers with the tools they need to develop and practice ethical decision-making skills.
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Research Methods for the Fashion Industry provides readers with a comprehensive look into the skills and techniques required for conducting research. The text is designed for the most effective teaching and retention of the lessons contained in it, using the tried-and-true methods of learning. Discussing the principles of research methods as they apply to fashion, each chapter is divided into three sections: theory, practice, and application. After finishing this text, readers will be able to conduct a research project and analyze the results using critical thinking skills. An informative and useful resource for students, this book can also serve as a reference for industry professionals.
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In today's global apparel industry, garments that are designed domestically are often manufactured overseas. The technical package, a series of forms that define a garment's specifications, is critical to ensuring that a particular style is executed correctly and in the most cost- and time-efficient manner possible. Apparel Production Management and the Technical Package presents the basics of production management and provides clear instructions for creating each component of a production package.
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Designing Sustainable Commercial Interiors: Applying Concepts and Practices is a core text for students and designers seeking to apply sustainability to all stages of the design process for commercial interiors. The book provides an overview of the types of commercial interior design projects emphasizing a three-pronged approach to sustainability: equity, economy and ecology.
Through inspirational case studies for a range of contract projects - such as office design, retail design, healthcare design, hospitality design, restaurant design and institutional design - readers will learn how to use a sustainable concept as the foundation for a well-designed, green project.
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Furniture Design and Construction for the Interior Designer satisfies the need in the interior design field for a source that teaches the aesthetic as well as the construction of residential furniture. Beginning chapters cover the design process as it relates to furniture design, basic materials, hardware, joinery, and finishes. Because interior designers organize and create livable spaces, later chapters are organized room by room, showing how pieces are constructed for a particular space. Understanding the basic construction of furniture greatly increases the success of the design. Interior designers should be confident in their design work as well as have an understanding of what is involved with the construction of their pieces, and that's what Natale and this book guide them toward.
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.
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International business, especially export-import trade, is no longer an option, but a necessity
for today's apparel industry to grow and generate profits—or just to survive in the global marketplace. The decision to export or import is best based on a company or individual
entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology, while maintaining compliance with government policies. Calling upon the knowledge and expertise of industry professionals and government officials as sources, the authors focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.
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The 2nd Edition of The Spec Manual provides fashion professionals and students with a comprehensive guide for measuring garments using standard industry practices. This textbook/workbook contains front and back view croquis for women, off sizes, men, juniors, and children; spec sheet templates; illustrated measurement points; and tables with measurement points. The 2nd Edition also features a companion CD-ROM with electronic resources such as spec sheets and a flats library. Users with either beginning or advanced digital skills will learn how to create computer-generated spec sheets.
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This handy studio reference teaches draping, drafting, and drawing the way they are practiced in the industry: by integrating them throughout the creative process. Integrating Draping, Drafting, and Drawing illustrates the design process, encompassing sketch and garment pattern development, and creates bridges between studio methods and design illustration. Chapters are presented as hands-on learning experiences with lessons that mimic classroom demonstrations. Step-by-step photographs portray the draping process in a sculptural way rather than using illustrations, which cannot truly depict the response of fabric draped on a dress form. Throughout the book, instructions for producing patterns and slopers—skirts, bodices, necklines and collars, and sleeves—are presented, along with variations, so that students will be able to drape, draft, and draw complete garments. The concluding chapter of the book is devoted to drawing exercises based on the work of 20th century designer Donald Brooks.
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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business.
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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
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Through a collection of essays, Sustainable Fashion: Why Now? examines the issues of sustainability that designers, product developers, and consumers confront as they go about creating, wearing, and recycling clothing and fashion. Through a lively range of perspectives, the contributors discuss new ideas on how to produce fashion with organic or renewable resources, and socially responsible manufacturing techniques. This book is divided into three sections: "Connecting with People on Sustainable Practices," "Production and Economic Processes in the Global Economy," and "The Environment, the Planet, and the Material Used in Fashion Making." This structure provides an interconnected and circular way to explore the creation and practice of sustainable fashion through people, processes, and the environment.
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Diversity in Design: Perspectives from the non-Western World addresses the need for a text that encourages evaluation, appreciation, and comparison amongst diverse cultures by incorporating real-world non-Western design traditions into Western context. Each chapter represents a selected non-Western country written by native and resident experts and offers insight into that country's culture, highlighting the ways in which social and physical influences have affected the development of architecture and design. Contributors native to the featured countries offer insight into design philosophies, theories, principles and elements, symbolism, colors, patterns, and textiles from their regions.
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The Third Edition of Draping for Apparel Design brings together Joseph-Armstrong’s classic step-by-step instructions in a user-friendly two-color format. Three draping principles and techniques are presented—manipulating dart excess, adding fullness, and contour draping—showing how to turn two-dimensional drawings into three-dimensional garments. New and updated design projects prepare the reader with the draping techniques and creative elements needed to develop a pattern. Designers will gain essential skills that can be applied to their own designs.
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This practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.
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Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising Environment, 2nd Edition, explains the process of promotion and describes the promotion tools available for creating successful campaigns. The book focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing the changing nature of promotion in a global marketplace by using international examples. This book also introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. The text examines all the components of the promotion mix, considering both personal and non-personal techniques.
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Globalization affects every aspect of our lives, from what we buy to what we eat to what we study—and the study of design history is no exception. Programs in art, architecture, and interior design all face the challenge of providing students with information from around the world. History of Furniture: A Global View covers the major historical movements in furniture design (from prehistoric periods through contemporary times) and includes parts of the world that traditional history books ignore or underserve, such as Africa and China. It presents the achievements of Western furniture designers, not in isolation from the rest of the globe, but in vibrant contact with it. For example, students will learn about the influence of Islamic design on Romanesque style and Thailand’s interpretation of Art Nouveau. In short, this comprehensive book with a global perspective focuses on the evolution of furniture from ancient history through postmodernism.
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A Guide to Fashion Sewing, 5th Edition, provides a comprehensive fashion sewing education for beginning and experienced sewers alike. Readers will learn how to assemble and construct designs of various styles using proven industry methods for more than 100 sewing applications. Chapters cover everything from sewing equipment, measurements, and pattern selection to actual garment assembly. Filled with easy-to-follow step-by-step instructions and large, clear illustrations, this book is an indispensible resource for creating fashionable and professional-looking garments.
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As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
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This clear and concise book focuses on the interrelationship of textile components to help students understand and predict textile properties and performance. Intended for undergradu-ate programs of colleges and universities that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts and Principles provides a thorough introduction to the fundamentals of textiles.
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This comprehensive study of women's and men's fashion accessories provides fashion merchandising students with a detailed analysis of the fashion accessory categories. Broken into three units, the text not only covers the major categories, but provides an overview of the accessories business and discusses the materials used in the production of a variety of accessories.
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Guide to Producing a Fashion Show, 3rd Edition is the definitive source of information for anyone interested in fashion show production – from an informal affair to a large, complex event. The third edition brings the text up to date with current examples from the fashion industry and an overview of the function of a fashion show as a promotional tool for a range of markets. Examining every behind‐the‐scenes step from concept to execution, this book gives readers the tools to organize and stage a successful show.
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The Art of Couture Sewing is a practical guide to the fine construction practices used in couture workrooms. Beginning with a brief history of couture, the book provides fully-illustrated instructions on constructing a couture dress from start to finish. It covers tools and supplies, stitching of different kinds of closures, and draping techniques used in designing shirts, skirts, and dresses. It also includes discussions of corsetry and executing accurate stitches. After reading this book, students will understand the various haute couture methods, particularly how these methods affect design decisions and relate to the quality of these very special garments.
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Building information modeling (BIM) is the new AutoCAD for architects and interior designers—and Revit Architecture is the leading software package in the BIM marketplace. Revit Architecture 2014 for Designers is written specifically for architects and interior designers as they transition from CAD to BIM. Beginning with the building blocks of BIM modeling (walls, windows, and doors), the text progresses through dynamically generated 2dimensional and 3dimensional views to advanced features — such as photorealistic rendering, custom title blocks, and exporting drawings to AutoCAD and SketchUp. Instructions are fully illustrated, creating a smooth transition to the BIM environment for all designers. Clear, concise, and above all visual, this is the essential Revit guide written specifically for interior designers and architects.
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An in-depth look at the structure of apparel—and how to discuss and evaluate that structure. Emphasizes definitive characteristics of apparel structures as an aid in developing verbal precision in describing and then evaluating apparel or apparel components. Examines: apparel fabrics; shaping devices; underlying fabrics; pockets; neckline, sleeve, and waistline treatments; closures; hem treatments; decorative detail; fit and alteration. There's a summary look at technology/research, and the apparel industry in the future. Designed for the fashion merchandising student, practicing professionals in the field, and the apparel consumer who is interested in being able to differentiate among the various price and quality levels available. Illustrated, bibliography.
Important additions in the new edition include more informative photos; sections on technological advances; a discussion of the impact of imports; and the latest technical data including the preparation of closure location.
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This well-illustrated, step-by-step introduction to grading combines the theory of pattern grading with its practical applications. After presenting the x, y orientation to familiarize readers with the concepts of computer grading, the text takes a holistic approach, integrating anthropometry, size specifications, and grade guides into the grading process for women's garments with emphasis on maintaining fit and style sense. Concepts are also applicable to grading men's and children's patterns. The 2nd Edition is user-friendly, with completed grading charts and practice exercises spread throughout the chapters.
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Math is an essential component of the interior design profession. Estimating and Costing for Interior Designers teaches readers a logical process for calculating materials and estimating the costs of installed products based on their math calculations. Utilizing step-by-step examples and worksheets, this text simplifies the math used in the interior design field. Sample problems and exercises take the calculations of quantities needed one step further to actually applying material and labor costs, in order to discover the installed costs of the specified products.
Clear sections cover wall and ceiling treatments, window treatments, soft fabrications, upholstery, flooring, and cabinetry and countertops. They include photographs of the product before, during and after installation.
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Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
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Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, patternmaking, garment details and component parts, assembly, production and manufacturing, labeling regulations, packaging and finishing, testing, and quality control. In this revised edition of the classic Fashion Production Terms, chapters are presented in a progression that relates to the flow of the production process or the route of the garment from its origin through development to completion. Each chapter opens with a brief introduction followed by terms that are listed alphabetically; terms are grouped according to subject by use or application.
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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
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Fundamentals of Lighting, 2nd Edition is written for college students who are studying lighting in their quests to become interior designers. Taking an integrative approach, the text not only includes lighting system basics, but also demonstrates how lighting relates to the design process, human factors, sustainability, global issues, regulations, business practices and the LEED building certification program.
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Fitting and Pattern Alteration: A Multi-Method Approach to the Art of Style Selection, Fitting, and Alteration, 2nd Edition, shows you how to recognize, evaluate, and correct fit for 88 figure variations. This comprehensive guide presents proven methods of style selection, fitting, and alteration that are rooted in the elements and principles of design. The authors use a multi-level approach that is both logical and easy to follow, and each procedure is clearly identified and fully illustrated. Highlights of this edition include alternative methods of figure evaluation, information about choosing the right style to enhance one's figure, and instructions for working with multi-sized patterns and correcting garments that have more than one fit problem.
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Using simple, direct language, Swatch Reference Guide to Fashion Fabrics, 2nd Edition is intended for both students of textile science and for anyone in the fashion industry: product developers, stylists, buyers, designers, and more. Through the text and swatches, the user will learn the inherent performance properties and construction of fibers and yarns. This invaluable reference brings together a wide variety of information into one volume, enabling users to spend less time trying to connect the dots and more time applying the concepts.
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Today's fashion retail world is fast-paced and based on quick transactions—so how does the art of personal selling stand out among the sea of flashy advertisements and slick commercials? Students often feel that selling is something that magically happens and they find themselves unprepared when they're on the job. But now, more than ever, the personal approach matters and can determine whether a product succeeds or fails. The Real World Guide to Fashion Selling & Management provides the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic "behind the label" success stories, and how to anticipate—not just keep up with—today's global marketplace. The roles and expectations of sales managers are also detailed, from setting goals and targets to leading a successful, competitive sales force. Far from being a dirty word, selling is essential. With this book, students will get real-world information they need to put their careers on the fast track.
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Illustrated Codes for Designers: Non-Residential is an interactive DVD that equips interior design students with the knowledge needed to work within the laws, codes, regulations and standards that apply to non-residential environments. It explains how codes related to safety, accessibility and more must be integrated into the design process at various stages, and explores how they affect different project types, including office, retail, healthcare and assembly environments. Based on the 2009 International Building Code, with many North American standards addressed as well, the DVD creates an active learning environment in which students will learn to use codes as an integral part of the design process.
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From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position— an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history— the late sixties through the early nineties— the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.
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Today's students of architecture, interior design and landscape design need to master the art of marketing themselves via both traditional handheld and digital portfolios. Design Portfolios: Moving from Traditional to Digital, 2nd Edition enables students to create portfolios that serve as both evolving collections of creative solutions to design problems and evidence of their abilities to visually relay messages. Addressing issues of creation, maintenance, and presentation, the book guides students through every step of the interview and presentation process-from making first contact to composing a thank you letter and securing a job.
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While most tailoring books begin with the selection of ready-made patterns and conclude with the assembly of the various pieces, Tailored Fashion Design begins a few steps earlier—in the design process. Students will learn to consider tailoring as a design element, rather than just a method of garment assembly. The book guides readers from inspiration through pattern manipulation and garment construction of their own tailored jacket designs for both men and women. Students will gain a greater appreciation of tailoring as a valuable skill that will enable them to not only display their ability to put together garments, but also showcase their creativity as designers.
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From sportswear and sweaters to lingerie and couture, knitwear accounts for most of the apparel we wear. Designing a Knitwear Collection is an all-in-one reference book: in addition to serving as an introduction to knitting, design, and production, it is an ongoing resource for working in the industry. Both students and professionals will find inspiration from the gallery of work by knitwear designers on display here—from icons such as Chanel, Sonia Rykiel, and Missoni to today's hottest practitioners such as Stella McCartney, Marc Jacobs, and Alexander McQueen. The book covers the history of the industry, from the earliest hand-knit garments to apparel created with computerized equipment. Students learn the basics of yarn selection, stitch patterns, and CAD programs, and they can follow detailed instructions for knitting a sample garment, preparing a design development package, and assembling presentation materials for their own portfolios or for showroom display. From concept through finished creation, Designing a Knitwear Collection is an essential how-to for building a successful knitwear career.
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WWD: 100 Years, 100 Designers tells the story of fashion over the last century through the lens of Women's Wear Daily, and celebrates 100 designers who have had a powerful impact on what we wear and how we live. Rich with the work of acclaimed photographers and artists, WWD: 100 Years, 100 Designers not only visually chronicles 100 designers who influenced fashion during the first 100 years of Women's Wear Daily, but also is a testament to the perspective and revolution of one of the most respected publications in the industry.
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Photoshop® for Interior Designers introduces step-by-step techniques for interior
designers to successfully use Adobe Photoshop to visually communicate their design
concept through graphic images and to illustrate design ideas through a visual thinking
process. Instructions show how to integrate hand drawings and freehand sketches into
digital drawings. Basic and advanced techniques presented include creating floor plans
and elevations, preparing perspectives or isometric drawings, and applying materials,
lightings, background and entourages for interior design presentations. Taking a multimedia
approach, the text demonstrates how to use Photoshop to refine and modify
drawings created in Google Sketchup, AutoCAD and other 3D software programs, and
introduces how to use InDesign to seamlessly create graphic layouts for presentation to
clients.
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This comprehensive introduction to accessory design gives the aspiring designer an overview of the history of fashion accessories, including a look at important contributions by brands both classic and contemporary. It presents a model for accessory design, from inspiration through manufacturing, and relates that process to the design of handbags and small leather goods, footwear, hats, gloves, belts, neckwear, and pocket squares. For each accessory, the text explains how the designer's creativity can be channeled into the development of styles that enhance a brand's appeal to its target market.
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Achieving Invisibility: The Art of Architectural Visualization and Rendering provides working techniques for 3-D modeling with software like 3-D Studio Max. Students learn to construct architectural renderings, interior environments, and fly-through animations that appear to be photos rather than computer-generated renderings. The computer, in essence, becomes invisible, and the viewer focuses instead on the design. A CD-ROM packaged in the text contains all tutorial files and texture maps. The .max files are presented in both beginning and finished form, with intermediate steps when necessary. Each chapter includes an overview of the goals and a list of skills needed to complete the exercises. Each exercise is introduced by a brief explanation of the intended results, when and where in production it would be used, and some typical examples. Step-by-step written instructions with drawings follow. Concluding each exercise are an image and discussion of the end result, along with a brief discussion of other possible outcomes and a suggestion of more advanced exercises the user can attempt. With lessons ranging from beginner to expert, students will be able to construct almost any type of building, interior, texture, or light effect with elegance and efficiency.
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AutoCAD is the industry standard for two-dimensional construction drawings, and this manual was created specifically to help designers master it. Neither overly simplistic nor excessively technical, Digital Drawing for Designers teaches by relating to what architects and interior designers understand best: the visual world. Beginning with the building blocks of drawing (lines, circles, and arcs), the book progresses through architectural graphic standards, enabling students to create drawings that effectively communicate their design ideas. Advanced features such as annotative dimensions, annotative blocks, express tools, and linking drawings (XREFs) are also covered. Instructions are illustrated using language and concepts from manual drafting, facilitating a smooth transition to the digital environment for all designers. New learners will appreciate the step-by-step lessons and visual illustrations, while experienced design professionals can easily access material to refresh their knowledge. Clear, concise, and above all visual, this AutoCAD guide speaks directly to the needs of architects and interior designers.
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This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition, is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how—and why—consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills.
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Designer's Guide to Girls' & Junior Apparel explains the process a fashion designer goes through to put a line together specifically for the girls' and junior markets. It starts with the inspiration phase, and moves to research and sketching. Chapters teach students how the designer works with patternmakers to see the garment fabricated and sewn, and then follows the garment as it is costed, merchandised, and prepared to be sold. Students will be exposed to the many layers of specifications, production patterns, and testing, and finally producing and shipping the garments. This book also shows that designing apparel is a process that requires careful consideration of what styles sold last season, how current events influence the popularity of designs, and other factors that affect profits in the apparel industry.
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Computerized Patternmaking for Apparel Production takes a unique approach to learning Gerber AccuMark technology. This book includes all the procedures that the fashion industry uses to create a style and rush it to a factory for cutting and mass production. Through 20 lessons focusing on patternmaking, digitizing, grading, and marker making, students will grasp the cycle of apparel production from patternmaking to cutting. This book bridges the gap between knowing what the software functions do and applying them in today's working environment.
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Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
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A step-by-step guide to Lectra System's two related software programs, Modaris and Diamino for Apparel Design gives students and professionals working in apparel design and product development the technical know-how they need to succeed. Modaris is used for all phases of pattern development, including pattern manipulation, drafting, and grading. After the patterns are created, they are transferred to Diamino, the marker-making program. Together these programs create the final project.
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Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words—printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion—from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.
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Packed with fashion tips that serve as a handy guide for students and professionals alike,
Your Personal Style uses an active learning approach to teach what a fashion consultant
does. Author Nancy Plummer shares an intimate knowledge of how the design and fashion
merchandising industry best suits the client. The book is divided into five parts, all of which
build upon each other. Unlike other image management texts, which simply dictate general
rules about body type and coloring, this book uses personality and lifestyle assessment as
a method for guiding readers in establishing a style that is truly their own.
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For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author’s fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.
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Style Wise: A Practical Guide to Becoming a Fashion Stylist is a comprehensive manual on establishing a successful career as a stylist. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a resume and portfolio. Topics covered include fashion styling for print and video, character styling for film and television, food styling, prop styling, and set styling. More handbook than traditional textbook, Style Wise is an essential reference for anyone interested or involved in professional styling.
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Design Without Limits addresses the design and production of fashionable and functional clothing for physically disabled men and women. It focuses on persons using wheelchairs, crutches, and prostheses and on persons with limited mobility. Chase and Quinn attempt to educate the general public about individuals whose fashion needs have long been overlooked by the design community and even by the individuals themselves. They help the reader understand that people with disabilities can look and feel great and that style is available to everyone.
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Designer's portfolios are their calling card in an increasingly competitive fashion industry—displaying their unique design perspective, skill sets, and creativity. This comprehensive reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also appreciate these new approaches for revising or recreating their portfolios. Each chapter highlights essential skills and techniques to help designers become competitive within their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio-from concept through presentation of the finished product.
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