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Merchandising/Retail Buying

Merchandise Buying and Management, 3rd Edition

John Donnellan
  • ©2007
  • 512 Pages
  • illustrated | full color | hardcover | 7.375 x 9.25
  • 978-1-56367-521-8
$95.00
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Merchandise Buying & Management, 3rd Edition, has been redesigned from top to bottom. Now in full color with all new illustrations, the text also has a brand new array of pedagogical features. This best-selling, comprehensive text covers the most current information on merchandising and retailing. Written for college-level courses dealing with retail buying and the management of retail inventories, the text covers topics relevant to future buyers and store-management personnel. The material is presented within the context of a contemporary retail environment.

Also available on CourseSmart
  • Visuals illustrating retailing principles and organization of the retail industry
  • Extensive coverage of Internet retailing and international merchandising
  • Updated examples, tables, analysis of retail sales figures, and list of retail organizations
  • More detailed explanation of mathematical concepts
  • Section on vendor-sponsored store merchandising programs and expanded store fixtures section Contemporary company profiles on retailers
  • Expanded student exercises and activities

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
The Structure of the Retail Industry
  • Retail Merchandising
  • Retailing Formats
  • Retail Locations
  • Retail Growth and Expansion
  • Communicating with Consumers

The Development and Distribution of Consumer Products
  • Fashion Merchandising
  • Brands and Private Labels
  • Merchandise Resources

The Financial Aspects of Merchandising
  • Measures of Productivity
  • Merchandising Accounting
  • Inventory Valuation

Pricing, Planning, and Purchasing Retail Inventories
  • Retail Pricing
  • Planning Sales and Inventory
  • Purchase Terms

Merchandise Control and Presentation
  • Merchandising Controls and Report Analysis
  • Store Layout and Merchandise
  • Presentation

Instructors and Students:

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John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.

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