Retail Buying: From Basics to Fashion, 3rd Edition

This comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. With an emphasis on developing a strategy for buying, its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment. This edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using the Computer as a Tool furthers the connection between retail buying strategies and merchandise math.