Understanding the social expectations and meanings associated with dress is critical to a successful career in fashion. Just as critical is familiarity with research techniques to capture the history of fashion trends. Dress and Society fulfills these requirements by presenting a sociological perspective on how people dress and a research perspective on how to develop and appreciate research skills. Analyzing dress as an individual social behavior enables students to draw connections between their own lives and different styles of dress. Concepts such as gender, religion, race, education, cultural norms, and violations of cultural norms are thoroughly discussed. By starting each chapter with a headline from mass media, engaging the students in lively discussion, and presenting research with practical applications, the content becomes enjoyable and memorable for students.
Newspaper and magazine articles as opening vignettes for each chapter engage students' interest
Discussion questions relate the terms, concepts, and procedures back to the opening vignettes
Research activities giving students an opportunity to practice research methods and tools for collecting data
Dress, Society, and Social Control
Dress, Society, and the Novice Researcher
The Rules We Live By: Norms
Research: Dress Codes, Gender Norms, Group Norms, and More
Violation of Norms
Tattooers, Body Piercers, Cross-Dressers, Punks, Goths, and More
Recognition of Norm Violation: The Fashion Police
Research about Recognition of Norm Violations
Reports of Norm Violations: Spreading the Word
Reading and Talking about Norm Violations
Response to Norm Violation: Sanctions
Sanctions in Various Settings
Enforcement of Sanctions
Research about Enforcement of Sanctions
Instructors and Students:
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Beth Winfrey Freeburg
, PhD, is a Professor and Chair in the Department of Workforce Education and Development at Southern Illinois University Carbondale. She publishes regularly in academic journals, such as the Journal of Family and Consumer Sciences and Career and Technical Education Research and presents her extensive funded grant work at professional conferences. Her research interests include work readiness, behavioral standards, including dress norms, research methodology, and organizational needs assessment. She is a member of the American Association of Family and Consumer Sciences (AAFCS), International Textile and Apparel Association (ITAA) and the Association of Career and Technical Education (ACTE).
Jane E. Workman
, PhD, was formerly Professor of Fashion Design and Merchandising in the School of Architecture at Southern Illinois University–Carbondale. She publishes regularly in academic journals such as the Clothing and Textiles Research Journal, Journal of Family and Consumer Sciences, and International Journal of Consumer Studies, among others. She was editor of the Family and Consumer Sciences Research Journal from 2002-2006. Her research interests include dress and society, spatial visualization skills of fashion design students, and fashion consumer groups. Workman is a member of the International Textile and Apparel Association (ITAA), and American Association of Family and Consumer Sciences (AAFCS).