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Concepts and Cases in Retail and Merchandise Management, 2nd Edition

Judy K. Miler and Nancy J. Rabolt
  • ©2009
  • 496 Pages
  • softcover | 7.375 x 9.25
  • 978-1-56367-600-0
$75.50
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This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

• New and revised cases about major retailers, including Walmart, Best Buy, Anthropologie, Target, and eBay

• Detailed analysis of effective training and evaluation of retail management personnel and organizational structure

• Expanded coverage of technology, sourcing, branding, private labels, and ethical behavior in retail management


Instructors Resources
  • Instructor's Guide
• Merchandise Management, Roles, and Responsibilities
• Retailing Formats and Structures
• Merchandise/Store Positioning
• Merchandise Characteristics
• Merchandise Planning, Buying, Control, and Profitability
• Sourcing
• Retailer/Vendor Relationships
• Sales Promotion, Advertising, and Visual Merchandising
• Personal Selling and Customer Relations
• Entrepreneurship and Small Business Ownership
• Ethics and Legal Behavior in Merchandise Management

Instructors and Students:

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Judy K. Miler is an Associate Professor in the Department of Retail Merchandising and Product Development at Florida State University.
Nancy J. Rabolt , PhD, is a Professor of Apparel Design and Merchandising and Chair of the Consumer and Family Studies and Dietetics Department at San Francisco State University. She is a member of International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), and Council of Administrators of Family and Consumer Sciences (CAFCS).

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