Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.
Chapters addressing globalization, multiculturalism, ethics, and "green" retailing
Focus features and segments highlighting specific retailers and retail-related businesses such as Joseph Abboud, Patagonia, Abercrombie & Fitch, and Zappos.com
"In The News" articles from leading trade and consumer publications or on the Internet covering every aspect of the retail scene
Introduction to Retailing
Retailing from Its Early Days to the Present
Off-Site Retailing: E-tailing, Catalogues, and Home-Shopping Networks
The Globalization of Retailing
Identification, Analysis, and Research of Consumer Groups
Multiculturism in Retailing
The Role of Ethics in the Retail Environment
Management and Operational Controls
Human Resources Management
Logistical Merchandise Distribution
Location Analysis and Selection
Designing the Facility
Buying and Merchandising
Buying Domestically and Abroad
Private Labeling and Product Development
The Concepts and Mathematics of Merchandise Pricing
Promotion and Customer Service
Advertising and Promotion
Instructors and Students:
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is Professor Emeritus at Nassau Community College, where he served as the chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos.
is Associate Dean of Accounting, Business, and Interior Design at Florida State College in Jacksonville.