Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words—printed, spoken, and electronically transmitted. "Fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion—from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.
Creative projects and exercises to help students master the unique language of fashion, both in and out of the classroom
Profiles featuring interviews with designers, writers, museum curators, retailers, photographers, and bloggers—from Project Runway contestant Marla Duran to Pulitzer Prize-winning fashion journalist Robin Givhan
Eight-page color insert featuring inspiring photos from Annie Leibovitz showing effective communications with visuals
Press kits, press releases, designer "look books," and other media tools exemplifying successful communication
—A Layered Look
Fashion Information from the Inside Out
Understanding Raw Materials
Laboring for Fashion: Influences from the Industry
—The Business End
Out There for All to See
—Representation in the Media
The Big C: Creativity
Evolution of the Fashion Magazine
Dynamic Wording—The Art of Describing Fashion
Visuals That Speak
"With This Page (Ad, Script, or Whatever!), I Thee Wed
Instructors and Students:
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Marian Frances Wolbers
, MA, is an instructor of English and Communications at Albright College in Reading, PA, and Kutztown University of Pennsylvania, in Kutztown. A former magazine editor and author of numerous books and articles, Wolbers was CEO of One Love (tenniswear); Vice President and Communications Director at Berks Chamber of Commerce; and a model in New York City and Tokyo. In 2009, she received the prestigious Methodist Award for Teaching Excellence at Albright; and in May 2010 received the Laughlin Award for Distinguished Faculty Research.