This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.
Examples in each chapter demonstrating how color is used in a variety of media including advertising, animation, fashion, fine arts, graphic design, illustration, industrial design, interior design and architecture, and photography
The appendix to Part One highlights milestones in the development of color theory and systems of color identification from ancient to modern times
Key terms and concepts introduced in each chapter are defined in a comprehensive glossary
Local Color vs Symbolic Color
The Color Wheel
Value, Saturation, and Temperature
Unity and Variety
Non-focal Point Design
Message of Color and Shape
Instructors and Students:
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, MFA, is a visual artist and Professor teaching color and design at the Academy of Art University in San Francisco. An MFA graduate from the Nova Scotia College of Art and Design in Halifax, he has also taught painting at the University of Manitoba and was the 2003 winner of the Royal Bank of Canada's New Painting Competition. His work uses everyday objects to bridge the gap between the digital and physical worlds and is included in private and corporate collections including Microsoft, The Royal Bank of Canada and Lotto-Quebec, and in the contemporary painting anthology Carte Blanche 2.
is an instructor in the Fashion Department at the Academy of Art University, San Francisco, where he teaches fashion illustration, history of fashion, perspective and the color and design foundational classes. He developed and launched the color and design as an online course in 2002. Watson holds degrees in fine arts and digital illustration from Academy of Art University, San Francisco and a BA in art from Sarah Lawrence College. He illustrated the book The Oracle of Love which has been published worldwide.