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Fashion Design

Fashion by Design

Janice G. Ellinwood
  • ©2011
  • 336 Pages
  • full color | softcover | 8.5 x 11
  • 978-1-56367-848-6
$90.00
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Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of the fashion designer, able to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aesthetically pleasing garment design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.
• Includes real-world examples that demonstrate the link between theory and fashion and provide insight into how real fashion designers use design theories
• Covers how the elements and principles compliment the female anatomy
• Hands-on projects with step-by-step instructions related to the element or principle discussed in the chapter
• Two chapters on color theory: one covers hue, value and intensity, color schemes, relationship between color and fabric construction and the second color marketing, color psychology and relationship of season to color
• Summary charts of theories and how examples relate to theory for each chapter

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
• About Design

The Elements of Design
• Line
• Form, Shape, and Space
• Texture and Light
• Pattern
• Color and Value
• Color and Industry

The Principles of Design Balance
• Emphasis
• Rhythm
• Proportion
• Unity

Instructors and Students:

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Janice G. Ellinwood , MFA, is a Professor of Fine and Applied Arts at Marymount University where she has been Department Chair of Art, Fashion Design, and Fashion Merchandising for more than 20 years, while teaching fashion design and illustration. A Fulbright Scholar, Ellinwood has serves as a media expert on the fashion industry and exhibited art throughout the United States. She is a member of the College Art Association (CAA), Costume Society of America (CSA), Fulbright Association, and International Textile and Apparel Association (ITAA).

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