Home » Store » Branding » Fashion Brand Merchandising

Branding

Fashion Brand Merchandising

Gordon T. Kendall
  • ©2009
  • 416 Pages
  • 8 pp. full color | hardcover | 7 x 9
  • 978-1-56367-561-4
$81.50
Add to Cart
| ShareMore
/ Text Size +
Larger Smaller
[X]
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands—marketer, merchandiser, retailer, designer, or student—this text covers what you need to know to work successfully in the industry.
  • "Focus on Fashion Brands" featuring an article or case study relevant to the topics of the specific chapters
  • "BrandBlog" providing online discussion topics to help facilitate a Web-based course design
  • "BrandLab" offering an opportunity to create a fashion brand
  • End-of-chapter material including key terms and review questions designed to assist development of your career
  • Eight-page full-color photo essay

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
What Are Fashion Brands?
  • Fashion Brand Merchandising
  • Fashion Brands in the Marketplace
  • Fashion Brands and Consumers
  • Products, Services, and Fashion Brands

Building Fashion Brands
  • Planning Fashion Brands
  • Elements of Fashion Brands
  • Fashion Brand Communication
  • Shopping Fashion Brand Experiences

Developing Fashion Brands
  • The Changing Nature of Fashion Brands
  • Expanding Fashion Brands
  • Measuring Fashion Brand Performance
  • Fashion Brand Portfolios

Working with Fashion Brands
  • The Fashion Brand Team
  • Business and Social Issues and Fashion Brands
  • Future Trends for Fashion Brands

Instructors and Students:

Be sure that you are logged in to view your resources. If you have just registered for a new account. If you have problems accessing the resources or wish to request access to a specific resource, please contact your account manager.

Gordon T. Kendall , JD, MBA, is a freelance author and lecturer based in Maplewood, New Jersey. He has served on the adjunct fashion merchandising faculty at Southwest Texas State University (now Texas State University) in San Marcos, Texas. He has also served as a lecturer and member of the fashion advisory committee at El Centro College in Dallas, Texas. He has published books and articles about fashion branding and interior design business practices.

You need to have instructor-level access to request a review copy.

Forgot your password?