This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.
Content on entrepreneurial small business structure and examples of small business models throughout
Case studies presenting unique situations students may confront during the internship experience
Coverage of e-portfolios and other technological tools and terms —including Blackberries, iPhones, MySpace, etc.
Color insert showing examples of trend forecasting, digital portfolios, and communication channels
Writing a Résumé and Letter of Application
Applying and Interviewing for the Internship
Before Settling In
The Company Mission, Image, and Location
The Nature of the Organization
The External Environment and E-commerce
The Product and Pricing
Product Development and Design
Promotion and Publishing
Instructors and Students:
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Michele M. Granger
, EdD, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer’s representative, specialty store owner, and currently as a presenter and consultant. She is a member of International Textile and Apparel Association (ITAA).