Merchandising/Retail Buying

Merchandise Planning Workbook

  • ©2010
  • 208 Pages
  • softcover | 7.375 x 9.25
  • 978-1-56367-749-6
$67.50
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The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing.

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  • Presents concepts in progressive steps
  • Introduces key terms at the beginning of each chapter and reinforces the definitions in context
  • Demonstrates the use of Excel 2007 as a planning tool with multipart illustrations that highlight the stages of completing worksheets
  • Explains alternate methods of developing formulas
  • Simulates the real-life decision making of a fashion merchandiser

Instructors Resources
  • Instructor's Guide
  • Introduction to Excel 2007
  • Excel Formulas
  • Planning
  • Sales Planning
  • Inventory
  • Planning Reductions
  • Planning Purchases
  • Planning Markups
  • Cost Values
  • Gross Margins

Instructors and Students:

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Rosetta LaFleur , PhD, is an Associate Professor in the Fashion and Apparel Studies Department at the University of Delaware where she teaches merchandise planning. A native of Louisiana, LaFleur received her BS and MS degrees in Baton Rouge from Southern University and Louisiana State University respectively. After embarking on her university teaching career at West Virginia State College, she received her doctorate from the University of Tennessee, Knoxville. She has developed and offered merchandise planning workshops using Excel and Arthur Merchandise Planning System. A member of the International Textile and Apparel Association (ITAA), LaFleur serves as educational consultant for a national retailer and conducts retail math courses for its employees.

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