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Fashion Design

Designer's Guide to Fashion Apparel

Evelyn L. Brannon
  • ©2011
  • 384 Pages
  • full color | softcover | 8 x 11
  • 978-1-56367-901-8
$102.00
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Designer's Guide to Fashion Apparel explores the creative process of apparel design and the development of a collection. From budget to couture, children's to men's and women's, fashion-forward to traditional and formal to active, the text demonstrates the proper application of design principles in creating aesthetically pleasing apparel while emphasizing the importance of production parameters as dictated by the needs of the target consumer. Written from an industry perspective, the book is intended to nurture the student's interest in design while providing the thorough grounding needed for a successful career in the business.
  • Clearly stated objectives, chapter summaries, review questions, and a key concept list
  • Use of practical techniques, such as brainstorming and mind-mapping, to facilitate creativity
  • Emphasis on current industry practices, including consumer research and trend forecasting
  • Full color illustrations communicating key points
  • Focus on apparel structure and fabric construction/manipulation
  • Coverage of all apparel categories—women's, men's, children's, wovens and knits, active wear, and evening wear
  • Appendices with instructions and templates for drawing fashion figures and design flats
  • "Just-in-time" information to help students succeed without feeling overwhelmed; follow-up chapters to provide in-depth knowledge for more demanding projects

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
The Creative Challenge
  • Designer: A Job Description
  • Inspired to Design
  • Working a Creative Problem
  • The Design Process—Structural Design

The Designer's Toolbox
  • The Design Process—Decorative Features
  • Designing the Line

Designing for People
  • Visualizing the Customer
  • Trick the Eye with Optical Illusions
Garment Engineering
  • Designing with Fabric
  • Shaping Fashion
  • Details and Trim

Design Specialties
  • Designing Menswear
  • Designing for Children, Tweens, and Teens
  • Specialized Design Fields: Knits, Denim, Coats, Dresses, Formal Wear, Swimwear, Lingerie

Instructors and Students:

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Evelyn L. Brannon , Phd, is Professor Emerita at Auburn University. Brannon received her Ph.D. in media research and BS and MS in fashion design. She has worked as an editor for a New York publishing company and a special-interest magazine, an Extension Service specialist, and a college professor teaching and conducting research in entrepreneurship, fashion forecasting, consumer behavior, and apparel design.

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