Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today's global retail environment.
Contributions from retail experts from each of the featured countries infuse each chapter with local perspective
Case studies in every chapter apply key concepts to real-world situations and explore the expansion strategies of well-known international retailers
Retail formats, competition, consumers, and regulations for foreign direct investment in each country are explained
Uniformly organized chapters facilitate comparative study of the eight featured countries
Comprehensive glossary of key terms is included
Future of Emerging Markets
Instructors and Students:
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, PhD, is an Apparel Buyer at ThinkGeek, Inc., located in Fairfax, VA. She has worked as an Assistant Professor in Fashion Merchandising at Marymount University and as a merchandiser at an export house as well as a buyer with an apparel retail chain. She serves on the editorial board of Journal of Fashion Marketing and Management and her research interests focus on international retailing, consumer behavior, and emerging markets. Halepete is a member of International Textile and Apparel Association (ITAA), American Collegiate Retailing Association (ACRA), and Academy of International Marketing (AIM).