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Apparel Industry

The Business of Fashion: Designing, Manufacturing and Marketing, 4th Edition

Nancy O. Bryant, Leslie Davis Burns, and Kathy K. Mullet
  • ©2011
  • 640 Pages
  • softcover | 7.375 x 9.25
  • 978-1-60901-110-9
$95.00
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Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
  • Information on recent developments in the U.S. and global textiles, apparel, and retailing industries
  • Expanded discussion of globalization, including trade statistics, tariffs and quotas, free trade agreements, and Trade Preference Programs such as the African Growth and Opportunity Act (AGOA)
  • Discussion of "fast fashion" and its impact on the industry
  • Updated and expanded information on trade shows
  • A look at the latest technological developments, including social media, and their impact on brand marketing
  • New section on the latest trends in retail, including behavioral targeting and international expansion
  • Updated photographs throughout

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
Organization of the U.S. Textile, Apparel and Home Fashions Industries
  • From Spinning Machine to Globalization
  • Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
  • Structure of the U.S. Textile Industry
  • Ready-to-Wear: Company Organization

Creating and Marketing an Apparel Line
  • Creating a Line: Research
  • Creating a Line: Design
  • Design Development and Style Selection
  • Marketing a Line of Apparel or Home Fashions

Apparel Production and Distribution
  • Preproduction Processes
  • Sourcing Decisions and Production Centers
  • Production Processes and Quality Assurance
  • Distribution and Retailing

Organization and Operation of the Accessories and Home Fashions Industries
  • Accessories
  • Home Fashions

Instructors and Students:

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Nancy O. Bryant is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she has been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She is a member of the Costume Society of America (CSA).
Leslie Davis Burns , PhD, is a Professor and Associate Dean for the School of Design and Human Environment in the College of Business at Oregon State University. At OSU since 1985, she also has held the positions of Associate Vice Provost for Academic Affairs and Interim Vice Provost for Academic Affairs. She teaches and conducts research on topics related to the international textile and apparel industries, merchandising management, consumer behavior, and fashion theory and is author/co-author of seven books and over 60 research articles. Burns is a Fellow, Distinguished Scholar, and Past-President of the International Textile and Apparel Association (ITAA), as well as a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Educators for Socially Responsible Apparel Business (ESRAB). She is the recipient of the Educator of the Year Award from Apparel magazine in addition to several OSU leadership and teaching awards. Burns holds a BA from Washington State University and a PhD in Consumer Sciences and Retailing from Purdue University. Prior to Oregon State University, she held faculty positions at Utah State University and San Diego State University.
Kathy K. Mullet , PhD, is an Associate Professor and Apparel Design Program coordinator in the School of Design and Human Environment at Oregon State University. Her research area has been in functional sportswear design and she has consulted for Perception, Wilderness Systems, and Innovative Sports. Mullet is a member of the Association of Textile Chemists and Colorists (AATCC), Costume Society of America (CSA), International Textile and Apparel Association (ITAA), and on the Editorial Board of Fashion Practice and Design Principles and Practice journals.

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