Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business.
Information on recent developments in the U.S. and global textiles, apparel, and retailing industries
Expanded discussion of globalization, including trade statistics, tariffs and quotas, free trade agreements, and Trade Preference Programs such as the African Growth and Opportunity Act (AGOA)
Discussion of "fast fashion" and its impact on the industry
Updated and expanded information on trade shows
A look at the latest technological developments, including social media, and their impact on brand marketing
New section on the latest trends in retail, including behavioral targeting and international expansion
Updated photographs throughout
Organization of the U.S. Textile, Apparel and Home Fashions Industries
From Spinning Machine to Globalization
Business and Legal Framework of Textile, Apparel, and Home Fashions Companies
Structure of the U.S. Textile Industry
Ready-to-Wear: Company Organization
Creating and Marketing an Apparel Line
Creating a Line: Research
Creating a Line: Design
Design Development and Style Selection
Marketing a Line of Apparel or Home Fashions
Apparel Production and Distribution
Sourcing Decisions and Production Centers
Production Processes and Quality Assurance
Distribution and Retailing
Organization and Operation of the Accessories and Home Fashions Industries
Instructors and Students:
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Nancy O. Bryant
is Professor Emerita at Oregon State University. In addition to being honored as a Costume Society of America Fellow, she has been awarded the Robert Hillestad Lifetime Achievement Award in Aesthetics and Design, the University of Minnesota Alumni Society Legacy Award, and the OSU Alumni Association Distinguished Professor Award. She is a member of the Costume Society of America (CSA).
Leslie Davis Burns
, PhD, is a Professor and Associate Dean for the School of Design and Human Environment in the College of Business at Oregon State University. At OSU since 1985, she also has held the positions of Associate Vice Provost for Academic Affairs and Interim Vice Provost for Academic Affairs. She teaches and conducts research on topics related to the international textile and apparel industries, merchandising management, consumer behavior, and fashion theory and is author/co-author of seven books and over 60 research articles. Burns is a Fellow, Distinguished Scholar, and Past-President of the International Textile and Apparel Association (ITAA), as well as a member of the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Educators for Socially Responsible Apparel Business (ESRAB). She is the recipient of the Educator of the Year Award from Apparel magazine in addition to several OSU leadership and teaching awards. Burns holds a BA from Washington State University and a PhD in Consumer Sciences and Retailing from Purdue University. Prior to Oregon State University, she held faculty positions at Utah State University and San Diego State University.
Kathy K. Mullet
, PhD, is an Associate Professor and Apparel Design Program coordinator in the School of Design and Human Environment at Oregon State University. Her research area has been in functional sportswear design and she has consulted for Perception, Wilderness Systems, and Innovative Sports. Mullet is a member of the Association of Textile Chemists and Colorists (AATCC), Costume Society of America (CSA), International Textile and Apparel Association (ITAA), and on the Editorial Board of Fashion Practice and Design Principles and Practice journals.