Introduction to Fashion

In Fashion, 2nd Edition

  • ©2012
  • 352 Pages
  • full color | CourseSmart ISBN: 978-1-60901-722-4 | softcover | 8.5 x 11
  • 978-1-60901-222-9
$98.50
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This 2nd Edition of Elaine Stone's best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.

Also available on CourseSmart
  • In the Fashion Spotlight reports on the people and events impacting fashion now
  • Everything Old Is New Again highlights the cyclical nature of fashion as seen through yesterday's classics and today's emerging trends
  • Timeless Treasures focuses on the people, products, and ideas that have left a lasting impression on the fashion business
  • Tools of the Trade presents fashion's most cutting-edge uses of technology
  • End-of-chapter student-oriented activities designed to enrich and reinforce the instructional material — Summary, Trade Talk, For Review, and For Discussion
  • Key terms list, review questions, projects/assignments, and additional readings

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
The Changing World of Fashion
  • The Nature of Fashion
  • The Environment of Fashion
  • The Movement of Fashion
  • The Business of Fashion

The Primary Level: The Materials of Fashion
  • Textiles: Fibers and Fabrics
  • Leather and Fur

The Secondary Level: The Producers of Fashion
  • Product Development
  • Fashion Apparel: Women's, Men's, Children's, and Teen's Accessories

The Retail Level: The Markets for Fashion
  • Global Sourcing and Merchandising
  • Fashion Retailing
  • So You Want to Be in Fashion?

Instructors and Students:

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Elaine Stone is Professor Emerita at the Fashion Institute of Technology (FIT) and founder of the The Enterprise Center, a business training resource for fashion industry professionals, designers, and artists. Stone saw a need for special attention to women entrepreneurs and started the Women's Business Owners Program (WBOP), which has trained over 1,500 women business owners. A member of the college's Fashion Merchandising Management Department since 1975, she brought to FIT extensive retail experience as a buyer, fashion director, merchandise manager, and corporate vice president of department, specialty, and chain stores. Stone was instrumental in setting new directions for both the AAS and BS degree programs at FIT and she was a lead member of teams that established educational liaisons for FIT with countries across Asia. With her knowledge of the global marketplace, she initiated the first trip for students to Asia, visiting Japan, Taiwan, Korea and Hong Kong and also became a lead member of FIT teams that travelled the world to help create educational liaisons in India, Egypt, Japan, Korea, Bolivia, Taiwan and China. Among the many awards Stone has received are the Small Business Leadership Award from the New York City Chamber of Commerce and Industry, the Paul L. Lomax Award for scholarship and leadership in business education from New York University, and a lifetime achievement award from the Department of Commerce.

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