This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, Guide to Producing a Fashion Show, 2nd Edition, enables the reader to organize and stage a show that is profitable, wellattended, and aesthetically pleasing.
An insightful fashion show article featured in each chapter
Charts, schedules, and forms that are necessary to execute a successful show
The Fashion Dolls, Supermodels, and Celebrities
The Workroom and Runway
The Sound Check
The Wrap Up
Instructors and Students:
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Judith C. Everett
is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. Everett is an active member of the Fashion Group International (FGI). She was named one of the ten Fashion Icons for “Teaching the Future of Fashion” by the Arizona Chapter of Fashion Group International.
Kristen K. Swanson
, PhD, is a Professor of Merchandising in the School of Communication at Northern Arizona University. She earned her bachelor’s and master’s degrees in merchandising at Colorado State University and a PhD in merchandising at Texas Tech University. As a Fairchild author, she has written books on event planning, fashion promotion, and the writing process. Her research interests relate to tourism retailing and the American Southwest. She has published articles on souvenir phenomena, national park entrepreneurs, and themed retailing for journals including the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. Additionally, she has had works published in the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure; Tourism Souvenirs on the Margins: Global Perspectives; and Africa and Beyond: Arts and Development among other works in press.