The 20th Century was a fast-paced race into modernization—but how did it affect what we wear? From revolutionary politics to the new machine age, from war and depression to growth and prosperity, 20th-Century Dress in the United States shows how fashion goes hand-inhand with history. The authors examine American dress from 1898 to 2004 and find innovation at every turn. Diversity and complexity are key: far from the fashion stereotypes embodied by popular ideas of "the Twenties" or "the Sixties"—periods noted for their youthful upheaval and influence— we see how every era has its conformists and rebels, from the Arrow Collar Man and the Gibson Girl to flappers, bell-bottom-clad hippies, and Jackie Kennedy. Each chapter explores the social, cultural, economic, artistic, and technological themes that shape fashion in both festive and everyday clothing. Changes in retailing and manufacturing are also examined, from the sweatshops of yesterday to the Internet shopping of today. From high fashion to low, glitz to grunge, this vivid and comprehensive book explains what we wear on our backs—and why.
• Illustrations and photographs depicting a century of American fashion
• Eight pages of full-color photographs highlighting the 20th century's most important trends
• Profiles of influential designers, photographers, and illustrators
• Charts and maps with demographic and geographic data
• Timelines showing parallels between historical events and fashion innovations
• New Century, New Fashions: 1898—1907
• The 20th Century Takes Hold: 1908—1918
• Thoroughly Modern Americans: 1919—1928
• Fashion on the Dole: 1929—1938
• Fashion on Duty: 1939—1946
• New Wealth, New Looks: 1947—1958
• Tripping Out on Fashion: 1959—1968
• Retrenchment and Reaction: 1969—1978
• Glitz to the Max: 1979—1988
• Party Like It's the '90s: 1989—1999
• Stocks Down, Dressing Up: 2000—2004
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, PhD, is Professor Emerita in the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University, where she taught for 27 years. She is a fellow of both the Costume Society of America (CSA) and the International Textile and Apparel Association (ITAA) and member of the Textile Society of America (TSA) and the Costume Society, Great Britain.
, PhD, is an Associate Professor at the University of Missouri. Her interests include both costume history and apparel design. She exhibits in both national and international juried art competitions, and has won numerous design awards. Professional memberships include the International Textiles and Apparel Association (ITAA), the Costume Society of America (CSA) and the Surface Design Association (SDA).