Research Methods for the Fashion Industry provides readers with a comprehensive look into the skills and techniques required for conducting research. The text is designed for the most effective teaching and retention of the lessons contained in it, using the tried-and-true methods of learning. Discussing the principles of research methods as they apply to fashion, each chapter is divided into three sections: theory, practice, and application. After finishing this text, readers will be able to conduct a research project and analyze the results using critical thinking skills. An informative and useful resource for students, this book can also serve as a reference for industry professionals.
The Flynn Research Analysis Form (FRAF), a tool that students and professionals can use to organize and understand research at all levels, in education and in business
Business Highlights providing examples of how fashion companies conduct research
Researcher Highlights presenting biographies of scholars and professionals who conduct research and illustrate how their research progressed over their careers
Learning Activities and Assignments pulling theory, practice, and application together
Key Terms initiating students into the discourse of fashion industry research
References and Appendices enhancing learning and retention
Defining the Research
Review of Literature
Methods and Procedures of Conducting the Research: Sample
Quantitative Design: Experimental and Survey Research
Qualitative Design: Ethnographic and Historic Research
Method of Analysis
Conclusions, Implications, and Recommendations for Further Study
Writing and Communicating Research
Instructors and Students:
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Judy Zaccagnini Flynn
PhD, is Professor Emerita at Framingham State University in the Department of Fashion Design and Retailing. She has received the Outstanding Faculty Award and the ITAA Fellow Award. Her teaching includes case studies, research methods, world market, field study in merchandising and psych-sociological aspects of dress; her research includes photography and immigrant dress. Flynn is a member of International Textile and Apparel Association (ITAA). She has served on the ITAA Planning Committee and Editorial Board, and the Policy Board of Clothing and Textiles Research Journal.
Irene M. Foster
, EdD, is a Professor and Coordinator of Fashion Design and Retailing in the Consumer Sciences Department at Framingham State University. Her honors include American Association of Family and Consumer Sciences' (AAFCS) Wiley-Berger Award for Volunteer Service, 2002; and Christa Corrigan McAuliffe Honored Teacher Award, 1995. Foster is past national chair of the Apparel and Textiles Division of AAFCS; a member of International Textile and Apparel Association (ITAA), Fashion Group International (FGI), Costume Society of America (CSA), American Collegiate Retailing Association (ACRA), and the Phi Upsilon Omicron, Phi Delta Kappa, and Kappa Omicron Nu honor societies. She has presented for many professional, business, and community organizations. Her current research and teaching interests include e-portfolio use in assessing learning, methods used in retail research, and industry software for merchandising courses.