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Careers in Fashion

Fashion: The Industry and Its Careers, 2nd Edition

Michele M. Granger
  • ©2012
  • 496 Pages
  • 8 x 10 | softcover | two color
  • 978-1-60901-225-0
$95.00
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The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be difficult for a novice to determine exactly what each involves. Fashion: The Industry and Its Careers, 2nd Edition offers a thorough and informative exploration of fashion careers across the board, including designer, textile manufacturer, retailer, wholesaler, illustrator, model, product developer, journalist, publicist, trend forecaster and more. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics and globalization.
  • Companion DVD with video of author demonstrating mixed media rendering techniques
  • Illustrations and examples from around the world
  • Interviews with industry professionals (including Vera Wang and Rachel Zoe) representing each of the careers discussed
  • Advice on resume writing, interviewing, and job hunting
  • End of chapter questions that encourage critical thinking and further career research

New to this Edition
  • A comprehensive salary and career position chart
  • "Tech Talk" boxes in each chapter that detail relevant technological advances and resources

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
Careers in Raw Materials, Merchandising, Manufacturing, and Design in the Fashion Industry
  • Trend Forecasting
  • Textile Design and Product Development
  • Sourcing
  • Production
  • Promotion
  • Sales
  • Resource Management: Finance, Accounting, and Human Resources
  • Fashion Design

Careers in Product Development and Sales for the Fashion Retailer
  • Product Development and Design by the Retailer
  • Promotion in Retailing
  • Merchandising for the Retailer

The Ancillary Businesses
  • Fashion Styling and Visuals as Ancillary Businesses
  • Fashion Scholarship
  • Environments: Websites, Exteriors, and Interiors
  • Beauty, Spa, and Wellness

Instructors and Students:

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Michele M. Granger , EdD, is a Full Professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University. She has authored seven textbooks with expertise in the areas of fashion merchandising, internships, and entrepreneurship. In addition to academics, Granger has worked in the industry as a buyer, manufacturer’s representative, specialty store owner, and currently as a presenter and consultant. She is a member of International Textile and Apparel Association (ITAA).

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