Designer's Guide to Fashion Apparel explores the creative process of apparel design and the development of a collection. From budget to couture, children's to men's and women's, fashion-forward to traditional and formal to active, the text demonstrates the proper application of design principles in creating aesthetically pleasing apparel while emphasizing the importance of production parameters as dictated by the needs of the target consumer. Written from an industry perspective, the book is intended to nurture the student's interest in design while providing the thorough grounding needed for a successful career in the business.
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Evelyn L. Brannon
, Phd, is Professor Emerita at Auburn University. Brannon received her Ph.D. in media research and BS and MS in fashion design. She has worked as an editor for a New York publishing company and a special-interest magazine, an Extension Service specialist, and a college professor teaching and conducting research in entrepreneurship, fashion forecasting, consumer behavior, and apparel design.