Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved— or seeking to become involved—in the field of retail merchandising and management.
A 32-page color insert illustrates fashion styles and trends
End-of-chapter features include ideas for discussion and application
Text boxes provide readers with insider information about the industry
Foundations of Apparel
Social and Psychological Foundations of Apparel
The Creative Processes and Design
Styles and Trends
Fabrics and Findings
Industry Standards and Quality Attributes
Shoes and Handbags
Coordination and Marketing
Creating a Coordinated Image: Corporate and Personal Strategies
Marketing Apparel Products
Organizational Decisions: Retail Choices
Instructors and Students:
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, MBA, MS, is an instructor at the Art Institute of Houston in the Fashion Design and Fashion Retail Management programs and has taught previously at the University of Houston in the Consumer Science Merchandising department. She holds an MBA from University of Houston at Victoria and an MS in Apparel and Textile Science from Virginia Polytechnic Institute and State University.
Barbara L. Stewart
, EdD, is a Professor of Consumer Science and Merchandising in the Department of Human Development and Consumer Science at the University of Houston. She has authored in excess of 150 journal articles and professional presentations and has contributed to five texts and monographs. She has received 26 awards recognizing her achievements in research, teaching, and service. Her interests include consumer behavior, visual merchandising, learning styles and engagement, and online education. She is a member of the American Association of Family and Consumer Sciences (AAFCS), International Textile and Apparel Association (ITAA), American Collegiate Retailing Association (ACRA), Council of Administrators of Family and Consumer Sciences, and Phi Upsilon Omicron.