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Introduction to Fashion

Apparel: Concepts and Practical Applications

Beverly Kemp-Gatterson and Barbara L. Stewart
  • ©2009
  • 460 Pages
  • 32 Pages Full Color | softcover | 7 x 7
  • 978-1-56367-481-5
$80.50
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Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved— or seeking to become involved—in the field of retail merchandising and management.
  • A 32-page color insert illustrates fashion styles and trends
  • End-of-chapter features include ideas for discussion and application
  • Text boxes provide readers with insider information about the industry

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
Foundations of Apparel
  • Historic Costume
  • Social and Psychological Foundations of Apparel

The Creative Processes and Design
  • Creative Processes
  • Designers

Apparel Factors
  • Styles and Trends
  • Fabrics and Findings
  • Manufacturing Process
  • Industry Standards and Quality Attributes
  • Shoes and Handbags

Coordination and Marketing
  • Creating a Coordinated Image: Corporate and Personal Strategies
  • Marketing Apparel Products

Decision Making
  • Personal Choices
  • Organizational Decisions: Retail Choices

Instructors and Students:

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Beverly Kemp-Gatterson , MBA, MS, is an instructor at the Art Institute of Houston in the Fashion Design and Fashion Retail Management programs and has taught previously at the University of Houston in the Consumer Science Merchandising department. She holds an MBA from University of Houston at Victoria and an MS in Apparel and Textile Science from Virginia Polytechnic Institute and State University.
Barbara L. Stewart , EdD, is a Professor of Consumer Science and Merchandising in the Department of Human Development and Consumer Science at the University of Houston. She has authored in excess of 150 journal articles and professional presentations and has contributed to five texts and monographs. She has received 26 awards recognizing her achievements in research, teaching, and service. Her interests include consumer behavior, visual merchandising, learning styles and engagement, and online education. She is a member of the American Association of Family and Consumer Sciences (AAFCS), International Textile and Apparel Association (ITAA), American Collegiate Retailing Association (ACRA), Council of Administrators of Family and Consumer Sciences, and Phi Upsilon Omicron.

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