Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. The text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
•Learning objectives that introduce new concepts
•Charts, forms, illustrations, and examples
•Chapter on career opportunities in product development
•Glossary of terms, industry information, and statistical data
•Introduction: Perry's Background Information
•Step One: Define Your Customer
•Step Two: Industry Research
•Step Three: Theme and Inspiration Boards
•Step Four: Design and Concept Boards
•Step Five: Choosing the Best Fabrications, Findings, and Trims
•Step Six: Developing Style Specification Sheets
•Step Seven: Developing Cost Sheets and Size Specs
•What Happens Next? Preproduction and Production Process Problems
•Selling the Line: Marketing and Public Relations
•Career Opportunities in Product Development
Instructors and Students:
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Rose J. Regni
, ITAA, is an Assistant Professor of Fashion Merchandising at Virginia Commonwealth University. Prior to that, she spent over 30 years in the New York fashion industry with positions in both retail and wholesale in the areas of management, product development, marketing, merchandising, and sales for several companies, including J.C. Penney, Montgomery Ward, Character, Inc., Body Drama, and Movie Star, Inc. (where she served as President of the largest division). Regni has delivered several papers, including at international conferences in Australia, London, Barcelona, and Hawaii. She is a member of the International Textile and Apparel Association (ITAA).