Merchandising Mathematics, Revised First Edition

Joan L. Anderson , PhD, is an Associate Professor in the Apparel, Merchandising, Design, and Textiles Department at Washington State University. Her teaching and research focuses on the use of technology in analytical based decision making in retail environments, specifically customer relationship management. She has published in the Journal of Retailing and Consumer Services, Journal of Textile and Apparel, and Technology and Management, among others. Current projects include model development of effective customer relationship management in retail and analytical based decision making in customer relationship management. She is a member of the International Textiles and Apparel Association (ITAA), the American Collegiate Retailing Association (ACRA), the National Retail Federation (NRF), and the Fashion Group International (FGI).

Jikyeong Kang is a Professor of Marketing and Director of the Doctor of Business Administration program at Manchester Business School in England.

Antigone Kotsiopulos , PhD, is a Professor, Department Head, and Associate Dean Emeritus at Colorado State University. She is a past president and Fellow of the International Textile and Apparel Association and recipient of numerous university and association service awards. Her close connections with industry partners led to a life time of rich research and problem solving opportunities including a post as VP of Marketing for a retail software and hardware developer. She has extensive experience in teaching, training and research and has been published widely in academic and trade journals. Kotsiopulos is a member of International Textile and Apparel Association (ITAA).