Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.
Updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing
Excel applications incorporated into the mathematical learning activities
All new photos provide helpful examples for users
Revised case studies include technology components
Fundamentals of Merchandise
Planning Merchandising Perspectives on Pricing Planning and Controlling
Merchandise Budgets Planning and Controlling
Developing and Presenting Product Lines
Developing Product Lines
Presenting Product Lines
Instructors and Students:
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Grace I. Kunz
, PhD, is an Associate Professor Emeritus and past Interim Department Chair of Apparel, Educational Studies, and Hospitality Management in the Textiles and Clothing Program at Iowa State University, where she developed and taught merchandising related courses for 32 years. She is an active member of the International Textile and Apparel Association (ITAA) and the American Apparel and Footwear Association (AAFA) Supply Chain Leadership Committee.