Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.
Stylish images and examples of well-executed professional and student forecasts
Interviews with respected fashion forecasters and industry professionals from top companies, including Fashion Snoops, Stylesight, Doneger Group, and Maggy London
Activities designed to engage students helping them create their own fashion forecasts
About the Forecasters Quoted in this Book The Principles of Fashion Forecasting
Introduction to Fashion Forecasting
Brief History of Contemporary Fashion
Social and Cultural Influences
Market and Sales Research for Forecasting
Developing and Presenting a Fashion Forecast
Textiles, Trims, Findings, and Materials
Creating and Presenting a Forecast
Appendix Assignment: Develop a Fashion Forecast
Instructors and Students:
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, MFA, teaches fashion merchandising and design at the Art Institute of Fort Lauderdale focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing better dresses and ladies sportswear for Datiani, KC Spencer by Chelsea Rousso, RJ Collection by Chelsea Rousso and Earth Song. She received a MFA from Goddard College in Interdisciplinary Art in 2010 where she developed a unique fusion of creative practices, including fashion design, wearable glass art and sustainable design.