From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position— an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history— the late sixties through the early nineties— the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion. View

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market—an understanding essential for building and maintaining a competitive edge in today's global retail environment. View

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors. View

Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook. View

As one of the first textbooks to present a comprehensive view of multichannel retailing—the practice of trading through several selling channels concurrently—Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. View

The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends. View

Today's consumers demand more—they seek an emotional experience from shopping, one that will allow them to express who they are. From the cool, hipster appeal of Target to the rock-n-roll nostalgia for sale at the Hard Rock Cafe, today's successful retailers are increasingly finding ways to provide that "total consumer experience." Experiential Retailing is about understanding these recent consumer and retail trends. Taking an innovative and interdisciplinary approach, the authors move beyond the traditional model of product assortment. They examine the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, from the efficiency of dollar stores to the flurry of activity at an entertainment center. Anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, Experiential Retailing provides exciting new concepts for understanding this global phenomenon. View

This practical guide tells you all you need to know to succeed in a competitive retail environment, from choosing a location, setting up a business, selecting and ordering stock and marketing your merchandise, to customer relations care and management. View

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on the retailing industry. View