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Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition

Lynda Gamans Poloian
  • ©2012
  • 624 Pages
  • full color | hardcover | 8.5 x 11
  • 978-1-56367-742-7
$100.00
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What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel, and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors.
  • Global retail profiles for each unit highlighting international companies and their practices
  • "Did You Know?" and "Cyberscoop" marginal notations providing retail trivia designed to illuminate a point or example
  • Definitions of retailing vocabulary in the margins as well as a comprehensive glossary
  • "From the Field" articles from leading trade and consumer publications featuring industry incidents and trends

New to This Edition
  • Updated full-color illustrations and photographs throughout
  • Chapter discussing the growth of multichannel retailing
  • Current information on sustainability as it applies to ecoretailers and ecoconsumers
  • New unit on retail management principles including two new chapters

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
The State of the Industry
  • Roots and Rudiments
  • The Retail Environment: Dynamics of Change
  • Strategic Planning: Adapting to Change
  • Customer Behavior
  • Global Retail Profile—Walmart, USA

Retail Structures and Multichannel Strategies
  • Brick-and-Mortar Retailers
  • Direct Marketing and Selling
  • Electronic Retailing
  • Global Retailing
  • Global Retail Profile—Retailing in China

Store Location and Planning
  • Site Selection
  • Shopping Centers and Malls
  • Store Design and Visual Merchandising
  • Global Retail Profile—Carrefour, France

Retail Management
  • Principles of Management
  • Human Resources Management
  • Financial Analysis and Management
  • Merchandising Management
  • Global Retail Profile—H&M, Sweden

Marketing the Merchandise
  • Pricing for Profit
  • Planning Retail Promotion
  • Monitoring the Supply Chain
  • Global Retail Profile—Uniqlo, Fast Retailing, Japan

Instructors and Students:

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Lynda Gamans Poloian , MEd, taught retailing, marketing, and fashion courses at Southern New Hampshire University and was Director of the Fashion Merchandising Program for more than 25 years. Poloian holds a BA degree from the University of New Hampshire and an MEd degree from Notre Dame College. She was sales promotion director for a department store, owned an international accessories company, and has done research and consulting for retail and marketing firms. She is a member and Past President of the American Collegiate Retail Association (ACRA) and a member of the Retail Merchants Association of New Hampshire (RMANH) where she chaired its Education Committee and did retail training research for the group.

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