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Creative Fashion Presentations, 2nd Edition

Fashion Presentation

Creative Fashion Presentations, 2nd Edition

Polly Guérin
  • ©2005
  • 496 Pages
  • illustrated, 4pp full color, softcover, 7.375 x 9.25
  • 978-1-56367-250-7
$62.50
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Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fiber/fabric companies, promotion associations, designers, manufacturers, retailers, and apparel marts. Forms of presentations discussed range from visual boards to couture and pre-porter fashion shows. Guérin's chapter on fashion show production is in effect a minicourse on how to organize and develop themes and methods for trade or consumer shows.

• Analysis of e-commerce— from designing a Web page to driving traffic to that site

• Profiles on industry executives and professionals in each area

• Four-page color insert

• End-of-chapter readings from trade and consumer publications

• Appendices listing forecasting services, trade associations, and industry organizations

• The Fashion Forecasting Process
• Color Forecasting
• Creative Visual Boards
• Romancing Leather and Fur
• Creative Presentations at the Fiber, Fabric, and Manufacturing Level
• The Retail Challenge
• The Fashion Show Circuit: New York/London/Paris/Milan
• The French Connection
• International Trade Shows
• Fashion Show Production
• Cosmetics and Fragrance Industry
• Men's Wear
• Toy Industry
• Internet

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Polly Guérin is a former Adjunct Professor at the Fashion Institute of Technology where she taught creative fashion presentations, introduction to the fashion business, product knowledge, and consumer motivation. Her first job was as a textile and fashion editor for Women's Wear Daily followed by fashion director positions with the Lovable Co, Gamble-Skogmo/Aldens Catalog, and Fashion Director/Public Relations for Monsanto. Guérin currently writes feature articles for magazines such as Art and Antiques, Modern Design Architecture and Decorative Arts, as well as Newark Star Journal, Doll World, Doll House Miniatures, and Haute Doll. She is a member of The Fashion Group International, Trends, The Victorian Society and serves on the board of the Art Deco Society of New York and on the Board of American Revolution Round Table (ARRT). She also served for a number of years as an executive member of the Creative Crafts Council of the High School of Fashion Industries and maintains several blogs.

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