This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, and new terms related to the e-retailing business and features extensive Internet resources and a bibliography.
Terms from related disciplines such as marketing, advertising, computer science, marketing research, transportation and distribution, and consumer behavior
Terms arranged in a single alphabetical sequence using letter-by-letter alphabetization and ignoring spaces and hyphens
Headwords entered in bold type with the singular form of the term preferred wherever the sense would not be lost by doing so
Cross references indicated with "See Also" and small caps when embedded in the text of the definition
Definitions include synonymous terms and alternative spelling indicated by italicized letters, generally following the phrase "Also called"
Instructors and Students:
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