Home » Store » Visual Merchandising » Visual Merchandising and Display, 6th Edition

Visual Merchandising

Visual Merchandising and Display, 6th Edition

Martin M. Pegler
  • ©2012
  • 432 Pages
  • CourseSmart ISBN: 978-1-60901-446-9 | full color | softcover | 8.5 x 11
  • 978-1-60901-084-3
$98.00
Add to Cart
| ShareMore
/ Text Size +
Larger Smaller
[X]
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

Also available on CourseSmart
  • Conversational tone and lack of strict rules, regulations, and "don'ts" foster creative thinking and enable individual approaches and interpretations
  • Written for store planners, manufacturers, and visual merchandisers
  • "Trade Talk" section at the end of each chapter lists key terms
  • Chapter summaries reinforce key messages
  • Review and discussion questions assess concept retention
  • Comprehensive glossary featuring key terms used throughout the text

New to This Edition
  • A "Go Green" feature in most chapters applies concepts in environmentally friendly ways with special focus on re-purpose, re-use, recycle
  • Updated chapters on lighting, fixtures, and point-of-purchase displays reflecting the latest technology
  • More than 300 full-color photos and drawings of store display windows and interiors, exhibits, fixtures, floor plans, and more

Instructors Resources
  • Instructor's Guide
  • PowerPoint® Presentation
Getting Started: Visual Merchandising and Display Basics
  • Why Do We Display?
  • Color and Texture
  • Line and Composition
  • Light and Lighting
  • Types of Display and Display Settings

Where to Display
  • The Exterior of the Store
  • Display Window Construction
  • Store Interiors

What to Use for Successful Displays
  • Mannequins
  • Alternatives to the Mannequin
  • Dressing the Three-Dimensional Form
  • Fixtures
  • Visual Merchandising and Dressing Fixtures
  • Modular Fixtures and Systems in Store Planning
  • Furniture as Props

Visual Merchandising and Display Techniques
  • Attention-Getting Devices
  • Familiar Symbols
  • Masking and Proscenia
  • Sale Ideas
  • Fashion Accessories
  • Home Fashions, Hard Goods, and Food Displays
  • Graphics and Signage

Visual Merchandising and Planning
  • Visual Merchandising Planning
  • Setting Up a Display Shop
  • Store Planning and Design
  • Visual Merchandising and the Changing Face of Retail

Related Areas of Visual Merchandising and Display
  • Point-of-Purchase Display
  • Exhibit and Trade Show Design-Industrial Display
  • Fashion Shows
  • Trade Organizations and Sources
  • Career Opportunities in Visual Merchandising

Instructors and Students:

Be sure that you are logged in to view your resources. If you have just registered for a new account. If you have problems accessing the resources or wish to request access to a specific resource, please contact your account manager.

Martin M. Pegler has been in the field of visual merchandising and store design for over 60 years and has authored and edited more than 80 books. He is an international lecturer on display, visual merchandising and store design and an editor of the quarterly publication, Retail Design International. Pegler has been honored by the Professionals for the Advancement of Visual Education (PAVE) with a Lifetime Achievement Award. He has received the NY State's Chancellor's award for Excellence in Teaching, is an inductee in the Visual Merchandising / Display Industries Hall of Fame and an elected member of the Society of Visual Merchandisers. Pegler has been honored with Lifetime Achievement Award from the International Housewares Association (IHA) and with an annual international award named the Martin M. Pegler Award for Excellence in Visual Merchandising & Display by the Global Award Innovation (GIA) group of the IHA.

You need to have instructor-level access to request a review copy.

Forgot your password?