Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Profiles of fashion professionals who use writing on an everyday basis
Discussions of the rising importance of Web writers, and their relationship with the fashion industry
Case studies and examples of both good and bad writing associated with the specific sectors of the fashion business
Exercises for writing professionally, writing for a specific audience, and building a portfolio
Appendices providing invaluable references for grammar mechanics, documentation formats, elements of document design, locating and evaluating sources on the Internet, and oral presentations
Writing in the Fashion Environment
Effective Fashion Communications
The Writing Process
Writing for Newspapers
Writing for Magazines
Writing for Broadcast Media
Fashion Promotion Communication
Writing for Advertising
Writing for Public Relations
Writing for New Media
Other Forms of Fashion Writing
Writing Business Communications
Writing Employment Messages
Instructors and Students:
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Judith C. Everett
is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices. Her research interests include fashion promotion and tourism retailing. Everett is an active member of the Fashion Group International (FGI). She was named one of the ten Fashion Icons for “Teaching the Future of Fashion” by the Arizona Chapter of Fashion Group International.
Kristen K. Swanson
, PhD, is a Professor of Merchandising in the School of Communication at Northern Arizona University. She earned her bachelor’s and master’s degrees in merchandising at Colorado State University and a PhD in merchandising at Texas Tech University. As a Fairchild author, she has written books on event planning, fashion promotion, and the writing process. Her research interests relate to tourism retailing and the American Southwest. She has published articles on souvenir phenomena, national park entrepreneurs, and themed retailing for journals including the Journal of Travel Research, Tourism Management, Journal of Vacation Marketing, Collegiate Retailing Association Proceedings, and Clothing and Textiles Research Journal. Additionally, she has had works published in the Field Guide to Case Study Research in Tourism, Hospitality, and Leisure; Tourism Souvenirs on the Margins: Global Perspectives; and Africa and Beyond: Arts and Development among other works in press.