FASHION MARKETING, ADVERTISING AND PROMOTION

The Why of the Buy

Consumer Behavior and Fashion Marketing

3rd Edition

Patricia Mink Rath,Stefani Bay,Penny Gill,Richard Petrizzi and Lorynn Divita

Published: FEB 09, 2023

Formats ISBN
Paperback + Studio 9781501382284
eBook + Studio 9781501382291
eBook 9781501382246
Companion Study Tools ISBN
Studio 9781501382260

Fashion Forecasting

5th Edition

Lorynn Divita

Published: SEP 19, 2019

Formats ISBN
Paperback + Studio 9781501338984
eBook + Studio 9781501338977
eBook 9781501338632
Companion Study Tools ISBN
Studio 9781501338953

Fashion Forward

A Guide to Fashion Forecasting - Bundle eBook + Studio Instant Access

2nd Edition

Chelsea Rousso and Nancy Kaplan Ostroff

Published: JAN 15, 2018

Formats ISBN
Paperback + Studio 9781501328350
eBook + Studio 9781501328343
eBook 9781501328282
Companion Study Tools ISBN
Studio 9781501328312

Brand Management Strategies

Luxury and Mass Markets - Bundle Book + Studio Access Card

William D'Arienzo

Published: SEP 08, 2016

Formats ISBN
Paperback + Studio 9781501318436
eBook + Studio 9781501318429
eBook 9781501306686
Companion Study Tools ISBN
Studio 9781501318405

Brand/Story

Cases and Explorations in Fashion Branding

2nd Edition

Joseph H. Hancock II

Published: MAR 10, 2016

Formats ISBN
eBook 9781501300035
Paperback 9781501300028

The Why of the Buy

Consumer Behavior and Fashion Marketing

2nd Edition

Patricia Mink Rath,Stefani Bay,Penny Gill and Richard Petrizzi

Published: OCT 23, 2014

Formats ISBN
eBook 9781609019914
Paperback 9781609018986

Marketing Fashion

A Global Perspective

Penny Gill,Richard Petrizzi and Patricia Mink Rath

Published: MAY 24, 2012

Formats ISBN
eBook 9781609019297
Paperback 9781609010782

Fashion Marketing

Theory, Principles & Practice

Marianne Bickle

Published: JUN 21, 2010

Formats ISBN
eBook 9781628921007
Paperback 9781563677380