The Book

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand’s product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Table of Contents

Introduction

Part 1: A Brand is Born
Double Wide Grill
apple & pie
Youtopia
Susanna Pizzeria
Sal Curioso
Central Kitchen
QELA
MEDI
McCormick
Vince Camuto
PUMA Factory Outlet
etre belle
hr2
Barbisio Factory

Part 2: A Brand Makeover
Aéropostale
Buffalo Wild Wings
House of Kipling
Domino’s
Bell
Monton
Solara
Barbican
Oakville Grocery
Sandbar
Dorma

Part 3: A Brand Travels
Galeries Lafayette
Wrangler
Maidenform
Allen Solly
Carlo Pazolini
Joe Fresh
PUMA Osaka
Wawa
Whole Foods
JanSport
adidas

Part 4: A Brand Statement
Karl Lagerfeld London
Ben Sherman
Rodd & Gunn
Baccarat
Cortefiel
Camper Fifth Ave.
Camper Shanghai
Great Dane
FC Bayern Fan Shop
Casa Palacio
Swarovski

Conclusion
Appendix: List of Designers

About The Authors

Martin M. Pegler is a New York-based international lecturer who has been in the field of visual merchandising and store design for over 60 years.