Rosalie J. Regni and Jimmie G. Anderson

Book Cover


FEB 15, 2015
Other Formats ISBN
Paperback + Studio 9781501395444
eBook 9781628927764

For Students

For Instructors

info close

Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.

What's in the book

Find out more

What's in the Studio?

Find out more

The Book

Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most importantly, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.

Introducing Entrepreneurship in Action STUDIO--an online tool for more effective study!

~Study smarter with self-quizzes featuring scored results and personalized study tips
~Review concepts with flashcards of terms and definitions
~Watch videos that bring chapter topics and concepts to life
~Access downloadable files with definitions, technical instructions, lists related to small businesses, sample leases, floor plans, advertising materials, photos and sample stationery
~Review your knowledge using graphics of first year sales plans, fixed cost worksheets, personal financial statements, sales exercises, profit and loss statements, and opening and closing balance sheets
~Explore business ownership using marketing, sales, and budgeting graphics and images
~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

Table of Contents

Getting Started
Step 1: Choosing a Business and Product line
Step 2: Finding the Right Location
Step 3: Funding the Business/Sales Planning
Step 4: Preparing a Business Resume and Personal Financial Statement
Step 5: Profit and Loss Plan
Step 6: Merchandising Your Store
Step 7: Marketing Plan
Step 8: Personnel and Sales Management Plan
Step 9: Visual Merchandising and Store Layout
Step 10: Capital Spending Plan and Cash Flow Forecast
Step 11: Financial Documents for Evaluation and Tax Preparation
Step 12: Pulling It All Together
Managing Your Success

About The Authors

Rosalie J. Regni is an assistant professor at Virginia Commonwealth University.

Jimmie G. Anderson is retired and currently volunteers his time to the Department of Fashion Design and Merchandising at Virginia Commonwealth University.

eBook + Studio
Fairchild Books


Watch videos that bring chapter topics and concepts to life

5 specially commissioned videos


Review concepts with flashcards of terms and definitions

14 decks of flashcards


Study smarter with self-quizzes featuring scored results and personalized study tips

12 quizzes


Practice your skills and enhance your knowledge with activities and resources

58 downloadable files