4th Edition

Judith C. Everett, Kristen K. Swanson and José Blanco F.

Book Cover


SEP 06, 2018
Other Formats ISBN
Paperback + Studio 9781501335259
eBook + Studio 9781501335242
Companion Study Tools ISBN
Studio 9781501335235

For Students

For Instructors

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Please note that exam/inspection copies and instructor resources are only available to instructors and faculty staff at recognized institutions.

What's in the book

The Book

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production—from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.

New to this Edition
- Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations
- New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management
- New perforated worksheets include documents and templates to plan a fashion show
- 25% new photographs
- Discussions of diversity in the fashion industry and current trends
- More coverage and examples from menswear and global fashion capitals

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501335259.

Table of Contents

How to Use the STUDIO
List of Forms in the STUDIO
1. Fashion Dolls, Supermodels, and Celebrities: Fashion Show History
2. The World of the Runway: Types of Fashion Shows
3. Planning a Fashion Show
4. Fashion Show Promotion
5. Selecting and Organizing Runway Looks
6. The Catwalk: Models and Modeling
7. Staging, Lighting, and Music
8. The Show

About The Authors

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US.
Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US.
José Blanco F. is an Associate Professor in the Department of Apparel Merchandising and Design at Dominican University, US.

Fairchild Books
227 bw illus