The Book

With Men’s Fashion Reader, students of fashion have a resource to help them understand an important, yet sometimes neglected, segment of the apparel industry: menswear. Design and merchandising students learn how and why men buy clothing and how to forecast future trends. Addressing the social, cultural, and psychological phenomenon of men’s dress, the readings blend consumer behavior and history to create a better understanding of men’s fashion. This book is a must-read for the well-rounded fashionista, designer, merchandiser, or fashion scholar.

Table of Contents

-- Men's Fashion and Meaning Through History
-- Fashion as Zeitgeist
-- Fashion as Masculinity and Sexuality
-- Fashion as Defiance
-- Fashion as Culture and Identity
-- The Body as Fashion
-- The Media and Fashion
-- Fashion as Role Dress
-- The Fashion of the Suit

About The Authors

Andrew Reilly, University of Hawaii Manoa
Sarah Cosbey, Northern Illinois University