The Book

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor’s Materials.

Table of Contents

Contents:
Merchandising Theory
Merchandising Concepts
Merchandising Technology
Merchandising Systems
Merchandising-Related Career Development
Merchandise Planning
Fundamentals of Merchandise Planning
Merchandising Perspectives on Pricing
Planning and Controlling Merchandise Budgets
Planning and Controlling Merchandise Assortments
Developing and Presenting Product Lines
Developing Product Lines
Presenting Product Lines
Global Sourcing
Customer/Vendor Relationships

About The Authors

Grace I. Kunz is Associate Professor Emerita at Iowa State
University.