The Book

Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns-Tran includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career.

New to this Edition
- New coverage of social media and technological marketing avenues for stylists
- More emphasis on prop styling and styling for home collections
- New quotes, tips and interviews with professional stylists
- New section on the language of fashion to improve professional communications

Style Wise STUDIO
~ Study smarter with self-quizzes featuring scored results and personalized study tips
~ Review concepts with flashcards of terms and definitions
~ Access samples of documents, forms and templates for all stages of planning a photo shoot including a call sheet form, supply checklist, planning calendars, and more

Table of Contents

Preface
Acknowledgments
Part I The Fashion Styling Profession
1. Introduction to Fashion Styling
2. Photo Styling
3. Styling for the Entertainment Industry
4. Image Consulting
5. Careers in Styling
Part II Getting Established as a Fashion Stylist
6. Portfolio Building, Branding, and Networking
7. Business 101 for Freelance Stylists
8. Fashion Lexicon: Terms, Icons, History, and Inspiration
9. Preparing for a Test Shoot
10. At the Shoot
Glossary
Credits
Index

About The Authors

Shannon Burns-Tran is a fashion professional and former Adjunct Instructor at the International Academy of Design and Technology, Tampa, USA, where she taught the Fashion Styling course. She has worked as visual merchandiser for Saks Fifth Avenue and accessory designer for a handbag company.

Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor.